Pinterest Marketing: Your Ultimate Guide (2025 Update)

Have you tapped into the power of Pinterest to transform your marketing strategy? In 2025, Pinterest is more than just a hub for recipes and DIY projects. It has evolved into a dynamic platform that drives visual content, e-commerce growth, and brand awareness on a massive scale. Blog posts can be integrated into your Pinterest marketing strategy to drive traffic and engagement.

With over 537 million monthly active users worldwide, Pinterest is now a key destination for businesses looking to stand out, connect with their audiences, and boost sales.

Whether you’re completely new to the platform or already experienced in Pinterest marketing, this in-depth guide will walk you through everything you need to know to succeed in 2025.

What is Pinterest Marketing?

Pinterest marketing is the practice of leveraging Pinterest as a social media platform to promote your online business, products, or services. Unlike other social media platforms, Pinterest functions as a visual search engine, where users actively seek inspiration and ideas. This unique behavior makes Pinterest an ideal place for businesses to showcase their offerings through visually appealing content.

By creating and sharing high-quality images, videos, and Idea Pins, businesses can attract and engage potential customers. Pinterest marketing helps increase brand awareness, drive website traffic, and ultimately generate sales. With over 537 million monthly active users, Pinterest offers a vast audience for businesses to tap into, making it a valuable platform for reaching your target market.

Why Pinterest Matters for Businesses in 2025

Pinterest is no longer an optional social platform for marketers—especially in visually driven niches like fashion, home décor, travel, and food. Over the years, its algorithm and tools have evolved, making it easier for brands to showcase products, tell compelling stories, and reach potential customers ready to purchase. A well-maintained Pinterest page can serve as a central hub for driving website traffic and boosting online sales by creating engaging content that links back to the business’s website.

• Highly Engaged Audience: Pinterest users come to the platform with the intention to discover and try new things—often leading to higher conversion rates than on other social channels.

• Visual First: Images and videos perform exceptionally well on Pinterest, giving brands plenty of options to creatively showcase their products and services.

• Search-Driven: Users primarily search for topics, ideas, and products. By aligning pins with user intent, brands can tap into the platform’s unique “discovery” culture.

The Benefits of a Pinterest Business Account

Access to Advanced Analytics

Having a business account lets you dive deeper into Pinterest Analytics. Key metrics—such as impressions, clicks, saves, and audience demographics—help you track performance and fine-tune your content strategy. In 2025, new data points like Video Completion Rates and AR Engagement are particularly valuable. Analyzing the results of your Pinterest marketing efforts using tools like Pinterest Analytics can significantly improve business conversions and boost brand awareness.

Enhanced Rich Pins

Rich Pins pull metadata valuable content directly from your website, enriching your pins with up-to-date pricing, product availability, and article information. This immediate context can lead to better user trust and higher click-through rates.

Early Access to Beta Features

Pinterest typically rolls out experimental and advanced features to business accounts first. Being an early adopter of tools like AR Try-On, Video in Catalog, and Product Tagging Pins can give you a competitive edge.

Updated Terms of Service

Pinterest’s Business Terms of Service and Commerce Policies outline guidelines around acceptable content, intellectual property, and commerce features. Staying compliant helps you maintain a secure and optimized presence on the platform.

Educational Marketing Tools

Pinterest frequently offers free workshops, webinars, and best-practice documents to help business accounts succeed. Tapping into these resources ensures you’re always in the loop about algorithm changes and newly introduced features.

Setting Up Your Pinterest Account

Setting up a Pinterest account is a straightforward process that can unlock a wealth of marketing opportunities for your business. To get started, you’ll need to create a Pinterest business account, which provides access to essential tools like Pinterest Analytics and advanced marketing features. Here’s how to set up your business account:

1. Sign Up: Visit Pinterest.com and click on “Sign up” in the top right corner. Enter your email address, create a password, and input your business name.

2. Profile Information: Add your business profile information, including a profile picture, cover image, and a compelling bio that highlights what your business offers.

3. Website Verification: Verify your website by adding a meta tag to your site’s HTML or uploading an HTML file. This step is crucial for accessing Pinterest Analytics and enabling Rich Pins.

4. Create Boards: Organize your content by setting up Pinterest boards. Think about your target audience’s interests and create boards that align with those themes.

5. Start Pinning: Begin pinning high-quality content that reflects your brand. Use a mix of product images, lifestyle shots, and educational content to engage your audience.

By following these steps, you’ll be well on your way to leveraging Pinterest as a powerful marketing tool grow your business.

Creating High-Performing Pins That Convert

1. Focus on Trending Categories

Pinterest trends can shift quickly. Currently, topics like sustainable living, NFT art, minimalist fashion, and AR home décor ideas are in the spotlight. Identifying emerging trends early and adapting your content accordingly can significantly increase your reach.

2. Use High-Impact Visuals

Take advantage of bold colors, clean layouts, and compelling imagery. Even quick scrollers tend to pause and engage when they see eye-catching pins. Make your brand or product the focal point of each pin, ensuring it’s instantly recognizable.

3. Optimize Pin Dimensions

Vertical pins (1000 × 1500 pixels) typically perform best. This upright format stands out in feeds and ensures your pin looks great on both mobile and desktop. Always keep text overlays clear and concise.

4. Leverage Educational Instructographics

“Instructographics” are step-by-step visuals that break down a process, tutorial, or recipe. They combine the popularity of infographics with actionable “how-to” content, making them highly shareable and save-worthy.

5. Incorporate Brand Consistency

Whether you use a specific color palette, font, or logo overlay to create pins, make sure each pin has a recognizable style. Consistency builds brand awareness over time and helps users identify your content immediately.

Optimizing Your Pins for Maximum Visibility

Best Times to Pin

Engagement patterns vary by region, but evenings and weekends still tend to see more activity. Use Pinterest Analytics to identify when your audience is most active. Scheduling pins during these high-traffic windows can boost visibility and engagement.

Simplify Pinning from Your Website

Add a Pin It button or a hover icon on images so website visitors can share your content with minimal effort. The simpler it is for users to pin content, the faster your content can gain traction.

Cross-Platform Integration

Leverage your presence on other social channels (e.g., Instagram, Facebook, LinkedIn) to promote your Pinterest boards. Include Pinterest links in your bio, run cross-channel campaigns promoted pins, and encourage followers to check out curated boards that showcase different facets of your brand.

Email Marketing Synergy

Elevate your email marketing efforts by featuring Pinterest-exclusive offers, sneak peeks, or curated boards. A quick “Pin of the Week” feature in your newsletters can remind subscribers to explore your Pinterest content and follow you.

SEO for Pinterest

Pinterest SEO is a critical element for visibility on the platform, as Pinterest functions like a visual search engine. Conduct keyword research specific to Pinterest and use relevant keywords in your pin descriptions, board titles, and even image file names. Consider the search terms potential customers might use—this is your chance to appear in front of high-intent shoppers or readers.

Call-to-Pin Strategies

Don’t forget strong calls to action (CTAs). Simple prompts like “Save this for later,” “Shop now,” or “Try this look” guide users to take the next step—whether that’s visiting your website, saving your pin, or making a purchase.

Building Engagement and Growing Your Pinterest Following

Post Consistently and Strategically

Aim for consistency. Pin a mix of product highlights, inspirational content, and educational how-tos. Many brands find success with 5-10 pins daily, spread throughout peak engagement times.

Engage with Your Community

Though Pinterest isn’t a chat-heavy platform like some others, it still offers social interaction opportunities. Leave insightful comments on others’ pins, respond promptly to questions, and always acknowledge repins or mentions of your brand.

Join and Create Collaborative Boards

Collaborative Boards enable multiple users to pin around a shared theme. Joining popular group Boards helps you tap into new audiences. Creating your own group Board—especially one that aligns perfectly with your niche—positions you as a community leader and expert.

Leverage Influencer Marketing

Pinterest influencers specialize in creating visually stunning and shareable pins. By partnering with them and other platforms, your content can reach a well-defined audience more organically.

Case Study: Mejuri
Mejuri, an online jewelry brand, teamed up with micro-influencers on Pinterest to showcase everyday styling tips. Through relatable images and “pin-worthy” outfit inspirations, they recorded a 35% increase in direct Pinterest-driven sales.

Find Followers Across Platforms

Promote your Pinterest profile in email signatures, blog sidebars, and social media bios. Consistent, gentle reminders encourage followers on one platform to also become followers on Pinterest, amplifying your total reach.

Proven Strategies for Business Success on Pinterest

Rich Pins Integration

Rich Pins automatically pull product data, pricing, and other metadata into your pins. This not only saves you time but also provides quick, accurate details on product pins for shoppers, boosting conversions.

How to Integrate Rich Pins

1. Add Metadata: Include Pinterest’s required metadata on your website’s product or article pages.

2. Validate Your Site: Use the Rich Pin Validator tool to confirm your metadata is recognized.

3. Apply: Submit your site for Rich Pins approval. Once approved, your pins will automatically display additional information.

Diversify Your Content Strategy

Offer behind-the-scenes glimpses, user-generated content, infographics, and product demos. A varied content approach ensures that you appeal to different user preferences and keeps your boards fresh.

Case Study: Benefit Cosmetics
Benefit Cosmetics launched a How-to Beauty board featuring video tutorials and step-by-step graphics. By mixing product showcases with actionable beauty tips, they saw a 20% rise in traffic from Pinterest to their official website.

Prioritize Popular Boards

Review the metrics on your top-performing boards. Those with the most saves, clicks, and impressions are prime real estate for fresh pins and seasonal promotions.

Focus on Seasonal Relevance

Plan ahead for seasonal events and trends—holidays, special occasions, and even smaller niche events that resonate with your audience. Time-sensitive and season-specific boards often see spikes in traffic.

Blog Promotion Boards

Drive more traffic to your website by creating boards dedicated to pin title of your blog content. Each pin should highlight a core point of the article with an appealing image, encouraging users to click through and read more.

Integrating blog posts within various Pinterest formats can optimize reach and engagement with weekly users.

Pinterest Advertising

Pinterest advertising is a powerful way to reach your target audience and drive traffic to your website. With Pinterest ads, businesses can promote their products or services to users who are actively searching for related keywords. Here are some benefits of using Pinterest advertising:

1. Increased Brand Awareness: Pinterest ads can help businesses increase their brand awareness and reach a larger audience.

2. Targeted Advertising: Pinterest ads allow businesses to target specific keywords and demographics, ensuring that their ads are seen by the right people.

3. Measurable Results: Pinterest provides analytics tools that allow businesses to track the performance of their ads and make data-driven decisions.

4. Cost-Effective: Pinterest ads are often less expensive than ads on other social media platforms, making them a cost-effective option for businesses.

To get started with Pinterest advertising, follow these steps:

1. Create a Business Account: Log in to your Pinterest business account and click on “Ads” in the top navigation bar.

2. Set Your Objective: Click on “Create ad” and select your ad objective, such as website traffic or conversions.

3. Define Your Audience: Set your target audience based on demographics, interests, and keywords.

4. Budget and Schedule: Determine your budget and schedule for the ad campaign.

5. Create Ad Content: Upload your ad creative, whether it’s an image or video, and write compelling ad copy.

6. Launch and Monitor: Launch your ad campaign and use Pinterest Analytics to track its performance and make necessary adjustments.

By utilizing Pinterest advertising, you can effectively reach a highly engaged audience, drive traffic to your website, and achieve your marketing goals.

Tracking Success with Advanced Pinterest Analytics

New Metrics to Watch in 2025

• Video Completion Rate: How often viewers watch your video pins in full.

• AR Engagement: The number of users who interact with your AR-enhanced pins, an emerging metric unique to Pinterest’s interactive features.

• Save Velocity: How quickly your pin accumulates saves after publication—an indicator of potential virality.

Data-Driven Strategy

Use your analytics to identify top-performing pins and boards. Look for patterns in formatting, topics, or keywords that resonate most with your audience. Focus on replicating those winning elements in future campaigns.

2025’s Most Exciting New Pinterest Features

For Consumers

Enhanced AR Try-On for Beauty, Fashion, and Home Décor

Users can now virtually “try on” makeup, clothing, or see furniture in their living spaces. These immersive shopping experiences offer a tangible preview, reducing buyer hesitation.

For Merchants

1. Pinterest Trends
   Real-time data on what’s currently popular helps you tailor pins to emerging topics.

2. Idea Pins
   Multi-page, story-like pins combining videos, images, and text for deeper storytelling.

3. Product Tagging Pins
   Let you tag multiple products within a single pin for straightforward shopping.

4. Video in Catalog
   Bring your catalog to life with short videos highlighting product features or demonstrating use cases.

5. Shopping API
   Automates updates to product listings, ensuring pricing and availability stay accurate in your pins.

How to Get Started with Pinterest for Business in 2025

Create or Convert to a Business Account

If you haven’t already, the first step is to either create a new Pinterest business account or convert your existing personal account into a business account. This process is straightforward—simply update your account settings and verify your website to gain access to a suite of business tools and analytics that can enhance your marketing efforts.

Enable Rich Pins

Rich Pins are a powerful feature that adds extra information to your pins, making them more informative and engaging. To enable Rich Pins, you’ll need to set up metadata on your website and validate it through Pinterest. Once approved, your pins will automatically display additional details like pricing, product availability, or article information, increasing user trust and click-through rates.

Organize Boards Strategically

Organizing your boards is crucial for attracting and retaining your target audience. Think in terms of user interests, categories, and relevant keywords. Group your content in a way that makes sense for your audience, ensuring each board has a clear theme and purpose. This strategic organization helps users find what they’re looking for and encourages them to follow your boards.

Develop a Pinning Calendar

Consistency is key to maintaining engagement on Pinterest. Develop a pinning calendar to schedule your pins when your audience is most active. Most social media management tools now integrate directly with Pinterest, allowing you to plan and automate your pinning schedule efficiently. This ensures that your content reaches users at optimal times, maximizing visibility and interaction.

Use Interactive Tools

Pinterest offers a range of interactive tools like AR pins, Idea Pins, and short videos that can help showcase your brand’s fun and innovative side. Experiment with these features to create engaging and dynamic content that captures the attention of Pinterest users. Interactive pins not only enhance user experience but also encourage more shares and saves, amplifying your reach.

Monitor Analytics and Iterate

Regularly monitoring your performance metrics is essential for refining your Pinterest marketing strategy. Use Pinterest Analytics to track key metrics like impressions, clicks, saves, and audience demographics. Stay informed about trends and user behavior, and be ready to adapt quickly.

By iterating on your strategy based on data insights, you can continually optimize your content and achieve better results.

Conclusion

Pinterest in 2025 is a powerhouse for e-commerce discovery, product inspiration, and community building. By focusing on interactive pins (like AR and video), smart keyword optimization, and consistent engagement tactics, brands can stand out and convert browsers into buyers.

Remember:

• Stay up to date on emerging platform features.

• Use data insights to refine your strategy.

• Build a genuine connection with your audience—relying on compelling visuals and encouraging community interaction.

When done right, Pinterest can become one of your most effective sales channels and brand-building platforms. So, get creative, stay consistent, and watch your engagement—and revenue—grow.

Ready to level up your Pinterest marketing strategy? Start today by optimizing your boards, pins, and brand presence. Consistency and creativity can transform casual scrollers into loyal customers, fueling your business success in the visually driven world of 2025.

Frequently Asked Questions (FAQs) about Pinterest Marketing

How is Pinterest used for marketing?

Pinterest is used for marketing by leveraging its platform as a visual search engine to promote businesses, products, or services. By creating visually appealing content like Idea Pins, videos, and images, businesses can attract and engage potential customers, increase brand awareness, drive website traffic, and generate sales.

Is Pinterest still a good marketing tool in 2025?

Absolutely! Pinterest remains a powerful tool for marketing in 2024 due to its unique search-driven culture and highly engaged user base. Its evolving features, such as AR Try-On and Video Pins, provide innovative ways for brands to connect with audiences and boost sales.

How much does Pinterest charge to promote?

Pinterest advertising costs vary based on the type of ad and targeting options. Businesses can set their own budget and bid for ad placements, making it a flexible option for different marketing strategies. Generally, Pinterest ads are considered cost-effective compared to other platforms.

How much does Pinterest marketing pay?

Pinterest marketing itself doesn’t pay, but it can significantly boost business revenue by driving traffic, increasing brand awareness, and enhancing sales. The return on investment depends on the effectiveness of your Pinterest marketing strategy.

Is Pinterest marketing still relevant in 2025?

Yes, Pinterest marketing is highly relevant in 2024. With its focus on visual content, search-driven discovery, and innovative features, Pinterest continues to be a valuable platform for businesses aiming to reach new audiences and grow their brand.

What are Pinterest Ads?

Pinterest Ads are a form of paid advertising on the platform that allows businesses to promote their products or services to users. These ads can appear as standard pins, video pins, or carousel pins, and are targeted based on user interests, demographics, and search behaviors.

How can I start using Pinterest for business?

To get started with Pinterest for business, create a Pinterest business account, verify your website, and enable Rich Pins. Organize your boards strategically, develop a pinning calendar, and use interactive tools like AR pins and Idea Pins to engage your audience.

What are the benefits of having a Pinterest Business Account?

A Pinterest Business Account provides access to advanced analytics, rich pins, and early access to new features. It allows businesses to track performance, optimize their content strategy, and engage with a larger audience effectively.

How do I track the success of my Pinterest marketing efforts?

Use Pinterest Analytics to monitor key metrics such as impressions, clicks, saves, and audience demographics. Pay attention to new metrics like Video Completion Rates and AR Engagement to refine your strategy and improve performance.

These FAQs aim to address common questions and concerns about Pinterest marketing, helping businesses make informed decisions about their marketing strategies on the platform.