Email marketing is a powerful tool for businesses of all sizes. It allows companies to reach their audience directly, build relationships, and drive sales.
The core features of email marketing software include email tracking, audience segmentation, and customizable templates, which are often available during free trials to help users experience the full capabilities of the service.
Email marketing software has become an essential tool for businesses of all sizes to stay connected with their current and potential customers. This software helps marketers design and develop email campaigns that are tailored to individual recipients and customer segments, allowing them to send automated messages that generate engagement in an efficient and cost-effective way.
For those looking for the best email marketing software, it should offer features like customizable email templates, segmentation tools, A/B testing capabilities, integrations with other services like shopping carts or CRMs, advanced analytics, and automation features.
The best email marketing software choices on the market will be ones that offer robust features at competitive price points and reliable customer support. Some notable contenders include MailChimp, Constant Contact, Sendinblue, GetResponse, MailerLite and ActiveCampaign.
Each one offers a variety of features and different pricing plans tailored towards businesses at different growth stages. Whether it’s creating dynamic emails based on triggered events or automating personalized customer journeys across channels like web forms and social media accounts — it’s time for companies of all sizes to take advantage of email marketing’s potential in a competitive market.
In this article we review the best email marketing software in the market for use in your marketing campaigns.
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What Is Email Marketing?
Email marketing is a form of digital marketing that involves sending targeted and personalized messages to customers or potential customers via email. It is a powerful tool for businesses to build relationships, promote products or services, and drive sales.
Email marketing can take many forms, including newsletters, promotional emails, and automated email sequences. By leveraging email marketing, businesses can reach a large audience in a cost-effective manner, while also providing personalized content that resonates with individual recipients.
What is the Purpose of Email Marketing?
Email marketing is defined as the use of email to promote products, services, or brands to a targeted audience.
The primary purpose of email marketing is to build trust, generate leads, and drive conversions. It allows businesses to communicate directly with their customers, providing valuable information, special offers, and updates.
Email marketing is highly customizable, enabling businesses to tailor their messages to meet the specific needs and preferences of their audience. This personalized approach helps in building stronger customer relationships and increasing engagement.
What is The Best Email Marketing Tools?
1. ActiveCampaign
ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM platform. It is for all businesses of all sizes.
ActiveCampaign gives you the tools to create incredible customer experiences. With it, you can automate email campaigns with email marketing automation, send and track email newsletters. Also, you can segment contacts based on behavior, build a custom CRM to manage your sales pipeline, and more. See our ActiveCampaign review for more.
Some of the functions include collecting leads, nurturing them through the sales funnel. Also, segment your list and send targeted emails, then get reports on who’s opened and responded.
ActiveCampaign Key Features
You can use ActiveCampaign to:
Create engaging drip campaigns
Automate your marketing process so you’re always sending relevant content
Deliver personalized emails to segmented lists
See analytics about who opens your emails and click-through rates
Set up web forms to get more information from your customers
Create landing pages where you can track conversions
Drive more sales with autoresponders and triggered emails.
Pros
Drag-and-drop email designer
Automation workflows
Segmentation options
Campaign reporting tools
Unlimited sending up to 250, 000 contacts
Easy to use and you can get up and running quickly.
Cons
The user interface can be confusing for beginners
No free plan available
ActiveCampaign Pricing
You can send unlimited emails to a maximum of unlimited contacts for $29/ month when you choose the Marketing lite plan. Best for individuals and small teams getting started in their business. It comes with Email Marketing & Marketing Automation, 24/7 Chat & Email Support, Inline Forms, Site & Event Tracking and API & Webhooks. Their professional plan goes for $149/month when paid annually, for up to 5 users with more advanced features allowing your team to experiment and optimize your marketing efforts.
Who is ActiveCampaign Best for?
ActiveCampaign is the perfect choice for businesses of all sizes looking to take their email marketing to the next level. It offers a wide range of features, including automation and segmentation tools, easy-to-use drag-and-drop editor, customizable forms and landing pages, and powerful reports that give you insight into who’s opening your emails and clicking through. Whether you’re a small business just getting started or a larger enterprise looking to optimize your email campaigns, ActiveCampaign can help.
Customer Experience Automation
Best email marketing platform for automated email campaigns.
2. GetResponse
GetResponse is a comprehensive email marketing platform that provides businesses of all sizes with the features and tools they need to grow. It has an intuitive interface and allows users to build sophisticated campaigns quickly and easily, including email automation, segmentation, personalization, and even A/B testing. They offer email marketing campaign tools, high-converting landing pages, and webinar software. This all helps with your digital marketing efforts.
All GetResponse accounts also include unlimited contact storage. You’ll never have to worry about running out of room for your leads. This is especially handy if your list keeps growing over time.
The Auto Funnel feature is one of GetResponse’s most unique selling points – it creates a whole marketing funnel for you with just a few clicks. Plus, it offers plenty of helpful analytics to track your campaigns’ performance so you can optimize them in real-time. With its drag-and-drop editor, wide range of templates, social media buttons integration and drip content options, Get response is perfect for those who want to launch effective email campaigns swiftly and without any prior experience.
A/B testing lets you test different versions of your emails so you can see which one gets better results.
You can track opens, clicks, and other metrics with Google Analytics.
It integrates with both WordPress and Shopify. So, you can send newsletters directly from your blogs or online stores. (the company recommends using Shopify if you have an eCommerce store).
Autoresponders to send welcome emails, follow-ups, educational series, and nurture leads automatically.
One-click integration to run powerful retargeting campaigns using Facebook Pixel.
Website visitor tracking lets you send relevant communication based on page visits.
Build landing pages for lead and sales generation.
Create paid ads for Facebook, Instagram, and Google.
Push notifications to desktop and mobile
Pros
Additional features such as SMS and email messaging.
There are various auto-responder options with advanced capabilities.
The email marketing features are user-friendly.
Enhanced integration of e-commerce.
The reputation is highly regarded.
Cons
The analytics results are not meeting expectations.
Phone support is not available 24/7.
All of GetResponse’s plans feature a tiered pricing structure and all plans come with a free 30-day trial. You can start small or you can go big. It’s completely up to you. Plans start at $15/month for 500 subscribers and unlimited contacts. You can scale as high as 100,000 subscribers and unlimited contacts, which costs $299/month.
GetResponse is easy to use and has the price point to match. While this isn’t one of the cheapest email marketing platforms out there, it is a great option for small businesses with limited budgets.
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation. There is an Enterprise plan available, but it is priced out of reach for most businesses.
Who GetResponse is best for
GetResponse is an excellent choice for small businesses and entrepreneurs who need to quickly set up a professional email marketing campaign. It’s easy to learn and use, yet provides enough features and customization options for experienced marketers.
GetResponse offers a drag-and-drop email editor with ready-to-go templates, allowing users to quickly create attractive emails without the need for coding or design skills . The platform also features a comprehensive analytics section, allowing users to track the results of their campaigns and optimize them accordingly.
All in one marketing campaigns, landing pages and webinar software.
3. Pabbly
Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. It offers customer support and marketing consulting services to help customers implement its features most effectively.
Pabbly lets you send marketing emails from your own domain name. And it’s easy!
Pabbly is an all-in-one solution to help you grow your business with:
Pabbly connect. To create automated workflows and data transfer between application
Form Builder. Easily creating forms to gather leads and collect payments.
Email Marketing. Create beautiful HTML emails in minutes and send them whenever you want.
Subscription billing. Build an email list and then charge your customers on a recurring basis.
Email List Cleaning. Remove the dead weight from your email list so that you only focus on customers who are ready to buy.
Pabbly is a powerful inbound marketing tool, which helps businesses by integrating with various tools. Some tools include WordPress, MailChimp, and Stripe to provide an all-in-one platform for online forms building, email marketing, subscription billing, and email list cleaning
Build advanced forms for lead generation & sales
Add professional email templates for drip campaigns
Automatically subscribe your new subscribers to your favorite email service providers like MailChimp or ConvertKit
Upload contacts from your favorite services like Google contacts or Salesforce
Clean up your list to remove invalid/undeliverable/bounced addresses
Store leads in your CRM & send transactional emails using a single integration
Pros
Low Pricing Tiers
Multiple essential Integrations available
New integrations swiftly added on request
Cons
Doesn’t integrate deeply like Zapier.
Customer support is slow
You can sign up for a free plan with restricted features. When you subscribe to any plan you get access to all the premium features. The basic plan starts at $29/month for 5000 subscribers.
Who is Pabbly best for?
Pabbly’s email marketing is best for businesses looking for an all-in-one platform for creating forms, automating workflows and managing leads. It’s packed with essential features that make it easy to create beautiful emails and keep track of your campaigns.
If you’re looking for a comprehensive email marketing platform to increase your ROI and drive more sales, Pabbly is an excellent choice. You’ll get access to all the features of the suite, including form builders, email templates, automated workflows and CRM integrations. Plus, you can easily keep track of your campaigns with powerful analytics tools that give you insights into how well your emails are performing.
Critical applications like form creation, email marketing, billing, &automations
4. HubSpot
HubSpot is an all-in-one marketing, sales, and customer service platform that offers a range of email marketing tools and features. It is suitable for businesses of all sizes, from small startups to large enterprises.
HubSpot’s email marketing tools include a drag-and-drop email editor, customizable templates, and advanced segmentation capabilities. Additionally, HubSpot offers robust marketing automation features, allowing businesses to create personalized email workflows based on user behavior and interactions.
With its intuitive dashboard and comprehensive analytics, HubSpot makes it easy to track the performance of your email campaigns and optimize them for better results. Plus, HubSpot offers a free trial, so you can explore its features before committing to a paid plan.
Cons
The cost is high for advanced marketing features.
There is a significant learning curve.
HubSpot isn’t free but has a freemium so you can test it out before paying for your account. The low-cost plans start at $50 per month. There is a host of features under each plan, with bundles including a website builder, marketing, sales, and operations. There are also enterprise plans that give access to extra features like sales playbooks and advanced marketing features.
Who is HubSpot best for?
HubSpot is best for businesses looking for a comprehensive suite of tools to help them optimize their customer relationships. With its robust set of features, HubSpot makes it easy to build beautiful emails and get insights into how well your campaigns are performing.
Plus, you can easily keep track of your customer data with powerful CRM integrations that give you more control over how you market to your customers. Whether you’re a beginner or an expert in email marketing, HubSpot has something for everyone.
Offers a CRM platform that’s powerful and easy to use to support your email campaigns
5. SendX
SendX is an affordable, easy-to-use, and powerful email marketing software. You can create and send beautifully designed emails and track results.
SendX is one of the most intuitive email marketing programs on the market. It has a simple drag-and-drop interface that makes it incredibly easy to create and schedule beautiful emails.
SendX can also automate marketing messages to enhance customer journeys and drive sales. Automated marketing messages can trigger actions from customers, such as follow-up emails for abandoned carts, thereby improving business efficiency and sales performance.
SendX also makes it easier to track your results. You can see which emails have been opened, which links have been clicked, and even measure sales. The program comes with a variety of templates you can use to create great-looking emails for your business or organization.
With SendX you can upload an opted-in email list in just seconds. Then you can send broadcast email campaigns to everyone on the list at once, or create auto-responders that go out over time. SendX also allows you to keep track of which links are being clicked in each email so that you know what’s working best for you.
Design and schedule email campaigns that drive sales to your site, quickly and easily.
Running PPC campaigns on Facebook or Google? Convert more traffic to real leads using SendX’s email marketing landing pages.
Create eye-catching email templates with drag-and-drop simplicity.
Reach your subscribers by sending unlimited email campaigns with best of breed email deliverability.
Easily create elegant embedded email signup forms to grow your email list. Choose from a variety of high converting themes.
Nurture your leads with email drip sequences. Auto tag subscribers based on their activity and start, stop or exclude them from email sequences.
Easily create beautiful pop up forms to grow your email list. Choose from a variety of high converting themes.
Powerful automation tools to put your email marketing on autopilot.
Take full control of your email deliverability by using dedicated IP for your email marketing.
A/B testing or split testing in email marketing is the process of sending one version (version A) of your email to a subset of your broadcast list and sending another version to another subset.
Unlimited email sends
Impressive deliverability
Advanced segmentation
Advanced reporting functionality
Free migration services
Access to 500K+ free stock photos
50+ free premium email templates
Cons
No custom domain option
No advanced automation capabilities
Who is SendX best for?
SendX is perfect for small businesses, entrepreneurs, and even digital marketing professionals looking to take their campaigns to the next level. With its simple drag-and-drop editor and intuitive automation tools, SendX makes it easy to quickly create eye-catching emails that get results.
It also offers an impressive array of features and customization options, allowing users to tailor their campaigns for maximum impact. Plus , with its affordable pricing structure, it’s one of the best values out there for email marketing software.
6. Moosend
Moosend is a powerful email marketing platform that helps you get more out of your email campaigns. It’s easy to use and comes with a wide range of advanced automation features.
The platform allows you to trigger automatic actions based on user behavior. These actions could be anything from sending an email to the user, adding a lead to the database, or even updating a task in your project management tool. (Think Slack, Trello, and Jira).
Tasks can also be scheduled for a specific time. So for example, if you are planning a big launch for next week, you can set up a task with actions to send out an email to your subscribers at midnight on launch day.
Tailor-made for startups, eCommerce businesses, and SMBs, Moosend offers a comprehensive solution.
Create automated emails in minutes, using a drag and drop editor.
Monitor the performance of your email marketing efforts and respond quickly to new customer needs.
Set up customer segmentation strategies and automate email messages based on the behavior of each segment.
Send personalized email messages that are relevant and timely to your customers and prospects.
Build greatly designed landing pages and forms from scratch. No coding experience required.
Pros
User friendly interface
Details reporting on campaigns
Powerful Automations
You can try paid features on the free plans
Unlimited custom data fields and segmentation
Cons
Customer support in limited on the free plan
Limited 3rd party integrations
Limited to only 70 predesigned templates.
Moosend offers a free forever plan that you can use to send unlimited campaigns to up to 1000 subscribers. You only get limitations on features. Premium features unlock at $10/month for up to 2000 subscribers.
Who is Moosend best for?
Moosend is best for small businesses, freelancers and entrepreneurs that need an easy to use and powerful email marketing service. With Moosend’s drag-and-drop editor and automation workflows, you can quickly implement your email marketing strategy by building amazing campaigns with just a few clicks. Plus, the analytics feature lets you monitor how your emails are performing in real-time so you can make adjustments as needed.
7. Sendinblue (Now Brevo)
SendinBlue now Brevo is an innovative email and SMS marketing software designed to help businesses maximize customer engagement and generate more sales. It is one of the fastest-growing email marketing platforms in Europe, with an incredibly user-friendly design that makes it perfect for inexperienced marketers.
Brevo provides a drag-and-drop editor that allows users to create incredibly engaging emails in as little time as possible. Additionally, they offer advanced marketing automation tools that allow users to send transactional emails, set up automated follow-up emails based on predetermined triggers, and segment customers into different groups.
The AI algorithms integrated with Brevo are especially amazing; they automatically select the optimal time for you to send bulk emails for maximum deliverability!
This feature alone can save a huge amount of time and effort for any business looking to increase their customer base or boost loyalty.
Brevo is an invaluable toolkit packed with features capable of helping any business reach more customers, increase their engagement and reach new heights of success.
Key Features
A shared inbox so you never lose track of your customer email history.
60+ responsive email templates
Built-in CRM with segmentation capabilities
Built-in SMS and Chat.
Contact Segmentation. You can make your emails more relevant by targeting smaller groups of contacts with a tailored message.
Facebook Ads for lead generation.
Tons of integrations with other tools (Zapier) and services like Marketing Automation, Sales Automation, Marketing Analytics, and more.
Who is Sendinblue best for?
Sendinblue is a popular email marketing platform that is best for small to medium-sized businesses. It offers a range of features designed to help businesses maximize their email marketing efforts. With Sendinblue, you can create and send beautiful emails using its drag-and-drop editor, automate your email marketing campaigns, and send transactional emails.
Sendinblue offers SMS marketing, allowing you to reach your audience through multiple channels. Its advanced marketing automation tools enable you to set up automated workflows based on user behavior, ensuring that your messages are always relevant and timely. Whether you’re looking to nurture leads, engage with customers, or drive sales, Sendinblue provides the tools you need to succeed.
Who is Moosend best for?
Moosend is best for small businesses, freelancers and entrepreneurs that need an easy to use and powerful email marketing service. With Moosend’s drag-and-drop editor and automation workflows, you can quickly implement your email marketing strategy by building amazing campaigns with just a few clicks. Plus, the analytics feature lets you monitor how your emails are performing in real-time so you can make adjustments as needed.
Who is Moosend best for?
Moosend is best for small businesses, freelancers and entrepreneurs that need an easy to use and powerful email marketing service. With Moosend’s drag-and-drop editor and automation workflows, you can quickly implement your email marketing strategy by building amazing campaigns with just a few clicks. Plus, the analytics feature lets you monitor how your emails are performing in real-time so you can make adjustments as needed.
Sendinblue is free for up to 300 emails per day to unlimited contacts and 1 chat user. Pricing starts at $25/month for up to 10,000 emails.
TIP: If you’re looking for a free alternative to paid email service platforms, check out MailChimp and Constant Contact. Both are free for up to 2,000 subscribers.
Who is Moosend best for?
Moosend is best for small businesses, freelancers and entrepreneurs that need an easy to use and powerful email marketing service. With Moosend’s drag-and-drop editor and automation workflows, you can quickly implement your email marketing strategy by building amazing campaigns with just a few clicks. Plus, the analytics feature lets you monitor how your emails are performing in real-time so you can make adjustments as needed.
Customer Experience Automation
Brevo (Formerly Sendinblue)
Best email marketing platform for automated email campaigns.
8. Constant Contact
Constant Contact is one of the most expansive and user-friendly email marketing services in the world. They make it easy for businesses to manage their contact lists, templates, and calendar so that sending emails becomes a breeze. Through their platform, users can send unlimited emails and access free image libraries, social media sharing tools, advanced list segmentation features, and even Facebook ad integration.
Their higher level Email Plus accounts come with even more powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations capabilities and subject line A/B testing for optimizing open rate performance.
Beyond the provided service Constant Contact offers customer support through phone calls, live chat options, email support or community forums as well as a vast library full of helpful resources.
Despite being a solid option for larger enterprises its transparency and range of features make it a perfect fit for small medium business owners as well who don’t have time nor money to invest in expensive options.
Constant Contact Key Features
Track the engagement of your email recipients to determine who is opening, clicking, and sharing your emails. Analyze trends and strategize for the future.
There is a wide selection of email templates available, all of which have been professionally designed, allowing you to create your own.
Automatically send emails to customers based on their engagement with your emails using targeted email campaigns through pre-built automation.
Efficiently manage your contacts by adding, storing, and organizing them in a centralized location, and use segmentation to accurately target specific groups of individuals.
Utilize Facebook, Instagram, and Google Ads to discover fresh leads, with an integrated approach that maximizes efficiency.
Encourage website visitors to subscribe to your contact list by utilizing simple pop-up signup forms that can be easily created.
The process of adding new signups to designated contact lists can be done through a customizable webpage with a distinct URL.
Efficiently manage your social media presence by creating, scheduling, and posting all content from a single platform.
Utilize tools such as Salesforce, Shopify, and Etsy to automatically synchronize your contact, product, and sales data.
Enhance customer interaction by utilizing various tools including videos, surveys, polls, and event responses.
Pros
The user interface is designed to be intuitive and elegant.
There are various third-party integrations available.
Excellent email deliverability rate
Cons
Limited flexibility on templates
Pricier as you add more contacts
No multi-channel automation
Constant Contact Pricing
Constant Contact offers a free trial as well as three subscription plans: Basic ($20 per month), Essential ($29 per month), and Pro ($99 per month). All include unlimited email, online forms, and event marketing tools. This is why Constant Contact is a good choice for small businesses on a budget.
Who is Constant Contact best for?
Constant Contact is a well-established email marketing platform that is best for small businesses and non-profits. It offers a range of features that make it easy to create and manage email marketing campaigns.
With Constant Contact, you can automate your email marketing efforts, manage your contact lists, and track the performance of your campaigns with detailed analytics.
The platform also offers a variety of customizable templates, making it easy to create professional-looking emails that resonate with your audience. Additionally, Constant Contact provides tools for social media marketing, event management, and online surveys, allowing you to engage with your audience across multiple channels.
Whether you’re a small business owner or a non-profit organization, Constant Contact provides the tools and support you need to grow your audience and achieve your marketing goals.
Who is Constant Contact best for ?
Constant Contact could be the ideal option for any e-commerce business that is just getting started. The user interface is incredibly intuitive and makes it easy to implement even complex campaigns in no time.
In addition, Constant Contact offers numerous integrations which allow users to easily plug into existing contact lists, use data from social media accounts or connect with e-commerce systems for a streamlined workflow.
It is important to keep in mind, however, that Constant Contact can become costly quickly if you have long contact lists. On top of that, competitors might offer better features when it comes to more complex campaigns.
Despite this, the basic features that come along with Constant Contact make it an ideal choice for businesses just starting out with their e-commerce ventures.
9. Mail Chimp
Mailchimp is the go-to option for many businesses and companies around the world, mainly because it offers an easily accessible and free email marketing solution. It provides features such as a user-friendly drag-and-drop email builder, automated emails, contact segmentation into groups, and simple analytics to monitor performance.
Mailchimp goes beyond the basics by the addition of useful options like customizing delivery times based on user’s timezones and segmenting customers based on their geographical location.
Mailchimp is even further improved with its seamless integrations with major platforms such as WordPress, Magento, Shopify, or other systems that make it one of the top solutions out there.
In addition to this, there are also step-by-step guides available online such as integrating MailChimp with WordPress that can help users get started quickly. All in all, Mailchimp is a powerful and convenient tool that can really make your team more effective and efficient when it comes to email marketing needs.
Email creation tools
Landing page creation tools
List management tools and segmentation
Reporting tools with behavioral tracking
Automation tools
Website builder
It’s the perfect partner for Shopify because of its focus on creating great-looking emails, automating your messages to customers, and segmenting your mailing lists.
Tasks you’ll need to manage:
Designing emails with a drag-and-drop editor
Sending emails as HTML or plain text
Automating campaigns for personalized content that gets delivered to subscribers at the right time
Tracking your results using advanced analytics
Pros
The marketing hub is complete.
This option is budget-friendly.
The free tier is functional and offers flexible pricing options.
Revenue-sharing options are available through websites and e-commerce plans.
The company has introduced a turnkey e-commerce solution for merchants.
Cons
The email template experience is underwhelming.
There are some limitations and difficulties with tracking campaigns.
Your subscription includes account credits that allow you to send up to 12,000 emails per month. If your business needs more than that, then you’ll need to upgrade your account and pay additional fees.
However, MailChimp makes it easy to add and remove team members from your account so that everyone gets in on the action — as long as they have a valid credit card number.
Who is Mailchimp best for?
MailChimp is perfect for businesses, entrepreneurs, and freelancers looking to take their email marketing game to the next level. It’s packed with powerful features that make it easy to design beautiful emails and create automated campaigns.
Plus, it’s got a wealth of analytics tools so you can monitor how your emails are performing in real-time. With MailChimp’s intuitive platform , you can quickly and easily create campaigns that will help you grow your business.
10. AWeber
AWeber is a powerful email marketing platform that helps small businesses and entrepreneurs easily create professional, high-performing campaigns. It comes with an intelligent drag-and-drop email editor, allowing users to build dynamic templates in minutes.
In addition, it also makes automation and workflows simple with its intuitive A/B testing tools, segmentation capabilities and autoresponder functionality. The platform also offers a convenient solution for creating highly optimized landing pages thanks to its intuitive drag-and-drop builder.
AWeber includes many unique features, such as an AI-powered email template designer that allows you to instantly generate stunning branded emails with minimal effort. Furthermore, it delivers real-time insights on subscriber engagement so you can pinpoint weak spot in your campaign’s structure or adjust them accordingly on the go.
Moreover, its integration feature allows users to connect AWeber with their favorite apps quickly and effortlessly. All these features make it incredibly easy for small business owners to start sending effective emails right away without needing any coding knowledge or prior experience in marketing.
Prebuilt email marketing campaigns and automation
Certified Aweber experts to help you in your marketing campaigns
Contact segmentation
AI-powered email template designer so you can create stunning branded emails quickly.
Automate email content creation by broadcasting the latest posts from your blogs.
Direct campaigns to the right people using tagging and dynamic content.
Drag and drop landing page builder.
Push notifications to desktop and mobile
Pros
A free plan is available.
A very easy tool to use.
Range of templates for email newsletters, blog broadcasts and landing pages.
Support options are more extensive
It’s reasonably priced with a built-in landing page builder.
Basic ecommerce features are included
Facilitates AMP for email
Double opt-in subscriptions available.
Good import functionality
Integrates with a decent range of third party tools and apps.
Cons
Hosting unsubscribed contacts on your account comes at a cost.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
There are cheaper options out there which offer considerably more features in the marketing automation department.
It doesn’t provide A/B testing or a way to use Facebook pixels / Google Analytics cookies in a GDPR-compliant way.
Customer support is only available in English.
AWeber offers two plans: Free and Pro you can start as low as $16.50 /month for a paid plan of 500 subscribers to $146.15 /month for 25, 000 subscribers. Plus, as you add more subscribers to your list, your cost per subscriber decreases substantially.
AWeber is one of the top email solutions for small businesses. It’s easy to use and very affordable. Best of all, it’s reliable and you get a lot of value for your money. The fact that Aweber converts so well on Facebook ads is a huge plus.
Who is AWeber best for?
AWeber offers a combination of email deliverability, customer service, and marketing automation features at an affordable price, making it a suitable option for small and medium-sized businesses. The AWeber free forever plan makes it particularly attractive to businesses getting started with email marketing.
Customer Experience Automation
Best email marketing platform for automated email campaigns.
11. Campaigner
Campaigner is an email marketing solution that is ideal for experienced marketers looking for a wide range of features. Among the numerous third-party integrations offered and powerful workflow designers, it’s clear why we chose Campaigner as one of the top solutions on the market. It also stands out from other similar solutions due to its user friendly interface, making it easy to use even compared to competitors in this space.
The various perks associated with Campaigner are incredibly attractive for any sized business looking for an effective email marketing solution. The highly customizable options allow entrepreneurs to customize their campaigns and develop unique strategies that fit perfectly with specific goals. Advanced features also make it possible to automate a large portion of your workflows so that you can focus more on other areas of your business. All these features come at a competitive price making it a great value for money product too.
Create workflows using drag and drop elements to create custom workflows.
Send emails automatically with triggers such as a customer’s birthday, holiday or customer sign-up using campaigner’s autoresponders.
Use A/B split testing to create slightly different versions of an email and test each to see which performs better.
Make use of campainger’s ready-made templates or create your own design for email campaigns using Campaigner’s drag-and-drop full email editor features.
Pros
Customer support is available 24/7.
The UI is designed to enhance productivity.
There is a variety of templates and options available.
The company provides thorough orientation and digital materials.
Automated workflows
Integration with social media for multichannel marketing
Cons
A credit card is necessary to start a free trial.
There is no version available for free.
The process of switching from other solutions can be challenging.
Get 10% off the essential plan on monthly plan going forward after a 3-day free trial when wyou choose Campaigner. Their starter plan and goes for $59/month, essential plan, $179 per month with more plans offering more advanced features and eCommerce integration with the ecommerce plan.
Who is Campaigner best for?
Campaigner is the perfect email marketing system for businesses of any size. It offers features tailored to both midsize and larger organizations, allowing users to quickly scale their campaigns up or down with ease. The platform’s scalability makes it well suited for large-scale deployment targeting massive email lists, ideal for mass-marketing campaigns. Additionally, Campaigner also provides additional functionality that can be used for more general-purpose marketing automation tasks, such as automated message personalization and segmentation tools.
With an easy onboarding process and user friendly interface, Campaigner is the clear choice when it comes to launching your next email campaign. Plus, with its parent company being Ziff Davis, users can feel confident in knowing they’re working with one of the most trusted names in technology. You won’t go wrong when choosing Campaigner for your email marketing needs – whatever kind of organization you may have.
Customer Experience Automation
Ideal for experienced marketers looking for a wide range of features.
Email marketing software is a tool used to create, send, and manage email campaigns to a targeted audience. This type of software allows businesses to reach out to their customers and prospects with targeted messages that promote their products or services.
Email marketing software can provide a range of features and functionalities such as:
Email creation: Email marketing software typically includes drag-and-drop email builders, customizable templates, and pre-designed email layouts to make it easy to create professional-looking emails.
Subscriber management: With email marketing software, you can manage your email list, segment subscribers based on their behavior or interests, and add or remove subscribers as needed.
Campaign management: You can schedule campaigns, track the performance of your emails, and measure metrics such as open rates, click-through rates, and conversions.
Automation: Email marketing software can automate email campaigns based on specific triggers, such as a subscriber joining your list, making a purchase, or abandoning a cart.
Personalization: Email marketing software allows you to personalize your emails based on subscriber data, such as their name, location, or behavior.
Integration: Many email marketing software platforms integrate with other marketing tools such as CRM software, social media platforms, and analytics tools.
Benefits of an Email Marketing Platform?
Email marketing software can be a powerful tool for businesses looking to reach and engage with their audience. Here are some reasons why you might want to consider using email marketing software:
Efficient Communication: Email marketing software enables you to send personalized messages to large numbers of subscribers in a matter of minutes. You can segment your email list based on various criteria and send targeted messages that are more likely to resonate with your audience.
Automation: Most email marketing software allows you to set up automated email campaigns based on triggers such as a new subscriber joining your list or a customer making a purchase. This saves you time and allows you to focus on other aspects of your business.
Analytics: Email marketing software provides detailed analytics that allow you to track the performance of your campaigns. You can see who opened your emails, clicked on links, and made purchases. This information can help you refine your campaigns and make them more effective.
Personalization: Email marketing software allows you to personalize your messages based on your subscribers’ interests and behavior. This can help you build stronger relationships with your subscribers and increase engagement.
Cost-effective: Email marketing software is often a more cost-effective way to reach your audience compared to other marketing channels such as paid advertising.
Overall, email marketing software can help you build stronger relationships with your audience, increase engagement, and drive revenue for your business.
What makes a great Email Marketing Software?
Email marketing is one of the most cost-effective ways to promote your business. It has a proven track record for driving sales.
With the rise of email marketing software, you can easily build customer relationships. Also, you can create targeted email marketing campaigns that convert.
Mobile and marketing automation features are also becoming more common. Now more people than ever are opening emails on their phones. These tools let you segment your audience by interests, so you can market to them in the moments that matter most.
The best email marketing software combines ease of use with professional-level analytics and segmentation capabilities. So you can customize your emails and measure their effectiveness how you wish.
Here’s what to look for when choosing an email marketing tool:
Campaign management capabilities
Email marketing is only as good as the content you send to subscribers. Before signing on with any platform, take some time to assess its campaign management capabilities. How easy is it to create, edit and organize your content?
Similarly, how much control do you have over the design of your emails? A good platform will provide a rich set of features that let you personalize your message with ease and design flexibility.
Integrations
Integrations with other tools in your marketing stack should be available. If you use multiple software tools in its marketing stack make sure the provider offers integration with those programs.
Data management
The best email marketing software will collect customer data from your website, such as name, address, phone number, and purchase history. It will help you identify which customers are more likely to open and respond to your emails.
It should also allow you to import more data from social media or other sources. This will help you create a more complete picture of your customers’ needs and interests.
Expertise
Look for an email marketing tool that offers expertise in eCommerce. Many tools are designed primarily for B2B marketers or general online businesses.
ECommerce companies, however, have specific needs when automating their campaigns and providing personalized messaging based on customer interactions.
Clients
Check out the companies already using the platform — paying extra for a proven solution is worth it
In Summary: The Best Email Marketing Software
hen you’re looking for an email marketing service for your business, the choices available can be overwhelming.
As with any software solution, it’s important to weigh up features and cost to make sure you choose the best option for your particular requirements. Think about whether you need advanced automation and segmentation capabilities, an easy-to-use template editor, or integrated tools for multichannel campaigns.
Also consider the cost involved. Different packages have varying levels of features and fees, depending on things like the number of contacts and what specific features are available. It’s important that you pick one that will suit not only your current needs but also fare in terms of scalability as your needs grow.
One good option to look into is Sendinblue who offer great value plans with a range of key features such as contact storage and 40+ pre-made templates; they also offer a free trial so you can test their core email marketing offerings before committing to anything long term.
Our Email Marketing Software Top picks
Customer Experience Automation
Best email marketing platform for automated email campaigns.
All in one marketing campaigns, landing pages and webinar software.
An All in one marketing platform
make it easy to create and manage content, build connections with customers, and measure results.
Send unlimited email campaigns, build email lists, and email sequences.
Critical applications like form creation, email marketing, billing, &automations
FAQ: The Best Email Marketing Software
What is the best email platform?
The best email platform will provide the features that suit your goals. Many platforms offer basic features such as newsletters, landing pages and automation. Make sure to look for additional features unique to each platform such as website builders or social media ads. Additionally, consider the differences in pricing and integrations with other tools you may be using.
This could range from analytics platforms or CRMs to e-commerce integrations if you’re selling products or services online. With the wide variety of features offered by each platform, you’ll be sure to find one that stands out and suits your needs perfectly.
Why should I use email marketing software?
Email marketing software is essential for businesses of all sizes and types. It’s cost-effective way to send messages to a large number of customers, quickly and easily. Whether you’re trying to generate new leads or stay top of mind with your existing customer base, email marketing software makes it easier than ever to reach, interact with and cultivate relationships with these stakeholders.
In addition to being incredibly affordable, email marketing software can be an incredibly effective tool for connecting prospects and customers alike. Email campaigns offer a great opportunity to get people excited about what you have on offer by providing product news, helpful information and special offers.
This helps create valuable connections that can develop into satisfied long-term customers – helping your business grow and thrive in the process. Additionally, the user friendly interfaces will allow almost anyone on your team learn quickly how to design emails that are attractive, relevant and effective in communicating your message without requiring any coding knowledge.
What are the different types of email marketing?
The different types of email marketing include newsletters, transactional emails, event based emails, triggered emails, and automated emails.
Newsletters are an effective way to keep customers informed about the latest news and updates from your business. Transactional emails are sent when a customer completes an action such as making a purchase or creating an account on your website.
Event based emails can be used to send invitations or reminders for upcoming events you may be hosting. Triggered emails are sent when a customer takes an action such as opening an email, clicking on a link, or visiting your website. Automated emails are sent based on the customer’s behavior and can be used to nurture leads.
Knowing what type of email marketing your business needs will help you select the best email marketing software for your company.
What is the most cost-effective email marketing tool?
Mailchimp is arguably the most popular free email marketing tool available to small businesses. It provides a comprehensive suite of tools and features that make it easy for business owners and entrepreneurs to create, send, and monitor effective campaigns at no cost up until you have 2,000 contacts.
Many users find MailChimp’s intuitive interface and drag-and-drop editor helpful for designing beautiful emails without any coding or HTML know-how. Additionally, the platform makes setting up automated emails and segmenting contacts straightforward, so it can be an excellent choice for teams who need an additional level of sophistication without breaking the bank.
It’s worth noting, though, that once businesses exceed 2 000 subscribers on their email list, MailChimp’s prices become less competitive in comparison to many other services. Those businesses may then want to consider some of the alternatives suited for larger contact lists, such as ActiveCampaign or Omnisend—which both provide platform users with automated workflows in addition to segmented data analytics which could benefit even larger customer databases.
How does email marketing make money?
Email marketing provides businesses with an effective and efficient way to reach their customers and make money. This method of direct promotion can be used to drive product sales, increase brand awareness, create customer loyalty and more. With a diverse range of options available, email marketing can offer many potential sources of income for companies.
Direct sales are the most common way to make money with email marketing; businesses can send compelling offers to their subscribers that encourage them to purchase products or services.
Businesses will often offer special discounts or coupons as incentive, which helps boost sales and generate additional profits. Additionally, email campaigns help raise brand awareness by sending important updates, news and information directly to customers’ inboxes. This not only increases customer engagement but also builds trust in the company which ultimately results in higher long-term retention rates.
Apart from direct sales, another way for businesses to make money using email marketing includes membership registrations or offering downloadable items through links in emails – such as eBooks or templates – for viewers to purchase or download for free.
In addition, companies can use affiliate marketing programs within emails, these commissions provide a strong revenue stream when done correctly. By utilizing all the segments of an email list optimally, a business’s income can be greatly increased.
Can I run email marketing for free?
Yes, there are many ways to run successful email marketing campaigns without spending a dime. If you’re just starting out and don’t have the budget yet to invest in paid software, there are plenty of free options available that still offer all the essential features you need for a successful campaign.
For instance, Mailchimp is one of the most popular free email marketing tools, providing users with a comprehensive suite of features and tools to create, send and monitor effective campaigns. Additionally, services such as SendInBlue or HubSpot also provide free plans for small businesses.
These platforms offer a range of basic features that should be enough to get you started on your email marketing journey. However, in the long run, it can be worth investing in a paid service to ensure you get all the features and support needed to create an effective campaign. If you are looking for more advanced features you can then choose to upgrade to a paid plan that suits you.
