When it comes to doing things fast, you want to be able to find the best content marketing tools that work for your needs. Whether you are looking for SEO tools to do keyword research, audit your website, see how well you rank on Google, or do competitive research, you need to ensure that you’re doing things in the best way possible.
The good news is that we are here to help! From researching the best SEO tools to comparing some of the top SEO platforms in action, we’ve already done the hard work for you.
Our list of SEO tools has been carefully curated based on their features, including pricing and availability.
SEO tools are essential for creating and maintaining a successful online presence.
They can help you understand how well your website is performing, give you insights into what’s working and what isn’t, and help you develop a solid strategy for generating leads, increasing traffic and improving your search engine ranking.
The problem is that there are literally hundreds of SEO tools to choose from.
Which ones should you use?
What are the Best SEO and Content Marketing Tools?
To make sure that your website is search engine optimized, you need to use the right SEO tools.
Here are some of the most popular SEO tools:
Google Analytics
Google search console
Ahrefs
SEMrush
KWFinder
GrowthBar
Woorank
BuzzStream
Moz Pro
Linkody
Screaming Frog SEO Spider
Remove’em
Keyword Hero
SpyFu
Seomater
ContentKing
SE Ranking
Content Marketing Strategy and Planning
Creating a robust content marketing strategy is essential for any business looking to enhance its online presence and achieve its marketing goals. A well-thought-out content marketing strategy helps in increasing brand awareness, driving more qualified leads, and ultimately boosting conversions. By planning your content marketing efforts, you can ensure that your content is not only relevant and engaging but also aligned with your business objectives.
A successful content marketing strategy involves understanding your target audience, setting clear goals, and consistently delivering high-quality content. This approach not only helps in building trust with your audience but also positions your brand as an authority in your industry. Whether you’re a small business or a large enterprise, having a solid content marketing strategy is crucial for long-term success.
Content Idea Generation
Generating fresh and relevant content ideas is a critical step in the content creation process. It involves brainstorming and researching topics that resonate with your target audience and align with your business goals. Here are some effective tips for generating content ideas:
Use Keyword Research Tools: Tools like Ahrefs, SEMrush, and Google Keyword Planner can help you identify popular topics and keywords in your industry. This ensures that your content is optimized for search engines and reaches a wider audience.
Analyze Competitors’ Content: Look at what your competitors are publishing and identify gaps in the market. This can give you insights into what works and what doesn’t, helping you create unique and valuable content.
Social Media Listening: Use tools like Hootsuite and Sprout Social to monitor trending topics and hashtags. This can help you stay updated with the latest industry trends and create timely content.
Customer Surveys and Interviews: Directly ask your customers about their pain points and interests. This can provide you with valuable insights and help you create content that addresses their needs.
Content Idea Generation Tools: Tools like AnswerThePublic, BuzzSumo, and Ubersuggest can provide inspiration by showing you what people are searching for and discussing online.
By leveraging these strategies, you can consistently generate content ideas that are relevant, engaging, and aligned with your business goals.
Content Calendar and Organization
A content calendar is an indispensable tool for planning, organizing, and scheduling your content in advance. It ensures that your content is consistent, relevant, and aligned with your business goals. Here are some tips for creating an effective content calendar:
Identify Your Content Goals and Objectives: Clearly define what you want to achieve with your content. This could be increasing website traffic, generating leads, or boosting brand awareness.
Determine Your Content Frequency and Schedule: Decide how often you will publish content and create a schedule. This helps in maintaining consistency and keeping your audience engaged.
Plan Your Content Topics and Formats: Outline the topics you will cover and the formats you will use, such as blog posts, social media posts, videos, or infographics.
Assign Tasks and Deadlines: Delegate tasks to team members and set deadlines to ensure that everything runs smoothly and on time.
Use Content Calendar Tools: Tools like CoSchedule, Hootsuite, and Trello can help streamline your content planning and organization. These tools offer features like drag-and-drop scheduling, task assignments, and deadline tracking.
By having a well-organized content calendar, you can ensure that your content marketing efforts are consistent, strategic, and effective. This not only helps in keeping your audience engaged but also in achieving your overall marketing goals.
1. Google Analytics
This is one of the most popular and effective tracking tools available. You can use it to track visitors to your website as well as their behavior once they’ve visited your site. This includes how many pages they’ve visited, what they’ve viewed, and where they came from.
Google’s Analytics tool is a completely free way to monitor your website traffic
Google Analytics lets you:
Identify the most popular pages on your site
See which sources are sending you the most traffic
Find out which campaigns drive the highest conversions
Track specific goals, such as newsletter subscriptions or downloads
2. Google Search Console
Google Search Console is also a free tool that should be used by all webmasters. The tool will help you see (and fix) any errors with your website so that Google can crawl it more effectively.
This is another useful tool that can help you monitor your website’s performance in Google search results. It allows you to see which keywords are driving traffic to your site and which ones are not getting any clicks at all.
The second of two free SEO tools from Google is their Search Console. Like the Google Analytics tool, it’s a powerful resource that can help you optimize your site for search engines. You’ll need to access it from the same account that you used to sign up for Google Webmaster Tools (now called Google Search Console).
Google Search Console lets you:
Submit new content to search engines for indexing
Get feedback on any issues with your site’s indexing status in search results
Find out which terms people are using to find your site in search results
3. Ahrefs
This tool will help you optimize your site for all major search engines by creating high-quality content that has a lot of backlinks pointing back to it from other sites on the internet.
Ahrefs is an all-in-one SEO tool that offers keyword research, link building, content marketing, and website analysis. It’s great for beginners and advanced users alike, as it has a ton of features but also includes a simple interface that makes it easy to use.
Key Features
Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
Ranking History – You can see the ranking history of any keyword used on any page of your website.
Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.
Try Ahrefs
4. SEMrush
SEMrush is a powerful tool for keyword research and content marketing. It allows you to find keywords that are relevant to your niche or industry, and it also helps you find opportunities for link building by analyzing your competitors’ backlinks.
This analytics tool provides insights on your competitors’ websites and paid advertising strategies. You can also track your own keyword rankings on search engines, backlinks and social media interactions, among other metrics.
SEMrush also allows you to track keyword rankings, identify new keywords, create content ideas, and find out what kind of content performs best on your website or blog. It also helps you keep an eye on your competitors’ strategies and track their performance as well.
SEMrush Key Features
SEMrush is one of the top content marketing tools that provides you with a lot of information about your competition. It’s a keyword research tool that can tell you everything from the number of searches performed for each keyword to the average position of those results.
It also has a bunch of different reports that show you how your competitors rank for certain terms.
SEMrush Key Features Include:
Keyword Research – Find new keywords and analyze existing ones. The tool gives you access to over 20 million data points including search volume, difficulty level, and CPC.
Competitor Analysis – See where your competitors rank for various keywords. You can also see how much money they spend on paid ads.
Organic Research: to see the top keywords used by their competitors, and complete the changes in domains.
Advertising Research: analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
Product Listing Ads: see competitors’ Product Listing Ads and product feeds.
Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website.
Social media advertising and scheduling social media posts.
Content marketing software to better create your content strategy
You can monitor the rankings of your blog posts using the content audit feature and position tracking.
SEMRush Pricing
The pricing starts at $119 per month. The price depends on how many keywords you want to analyze and how much data you need. If you’re just starting out, you might be able to get away with the free trial. However, if you have a large number of keywords, you’ll probably need to upgrade to one of the premium plans.
5. KWFinder
KWFinder is a keyword research tool designed specifically for beginner-level users who want more control over their campaigns than they would get with other tools like Moz or Ahrefs. The interface is simple but powerful, making it easy to use even if you’re not an expert in search engine optimization (SEO).
This tool offers powerful features to help you find long-tail keywords with low SEO difficulty. But, KWFinder has some limitations that may make it less attractive for some users.
It helps to find long-tail keywords that have low search volume and low competition. This tool is also used to find out what people are searching for and what their interests are.
It also helps a lot in content optimization by finding relevant keywords for your content. Moreover, KWFinder helps in finding out whether a keyword is competitive or not by analyzing its difficulty score.
KWFinder Key features
Long Tail Keyword Finder – Find keywords that have high search volumes and low competition.
Competitive Analysis – Analyze how difficult a particular keyword is to rank for.
Interest Analysis – Find out which topics people are interested in.
Keyword Difficulty Score – Find out how much effort it will take to rank for a given keyword.
Keyword Suggestion Tool – Generate lists of suggested keywords based on user input.
Content Optimization – Find out which words are most suitable for your content.
KWFinder Pricing Plans
Mangools Basic $29.90 per month
Mangools Premium $39.90 per month
Mangools Agency $79.90 per month
6. SE Ranking
SE Ranking is an excellent keyword research tool that allows users to find out what terms are being searched most commonly by their target audience and potential customers.
SE Ranking offers a suite of 24 different SEO tools, including keyword position tracking, website audit tool, backlink monitoring and more. It also lets you do keyword research, competitor research and social media management.
You can get a free version that includes most of these tools, or upgrade to the Pro version for $49 per month that includes all 24 tools.
SE Ranking Key Features
Keyword Position Tracking – Track the positions of your keywords in Google, Bing and Yahoo! Search Engines.
Website Audit – Check the health of your site’s SEO performance.
Backlinks Monitoring – See where your links are coming from.
Social Media Management – Manage all your social media accounts at once.
Keyword Research – Discover new keywords for your business.
Competitor Research – Find out what keywords competitors are ranking for.
SE Ranking Pricing
Essentials Plan $23.40/month for 250 keywords
Pro Plan $53.40/month for 100- keywords
Business plan $113.40 per month for tracking 2500 keywords
7. GrowthBar
GrowthBar is one of the best free SEO tools available today. It’s a great way to track your progress and see exactly what needs to be done to improve your rankings. On top of rank tracking you can generate SEO content to rank your website. GrowthBar also helps you optimize your blog post titles and content to improve search engine rankings.
The main feature of this tool is its ability to show you how well your pages are performing in organic searches. You can also view how many visitors each page receives every day.
GrowthBar has a Chrome extension that provides keyword search volume, competition, CPC and seasonality data for any website or landing page you visit. It also tracks your Google rankings and gives you tips on how to improve them. They claim to be the number 1 SEO and content marketing tool for bloggers and content marketers.
GrowthBar provides accurate data about keyword rankings, backlinks, and page speed of your website. It also provides data about your competitors’ strategies.
You can analyze their backlinks, keyword ranking, and other strategies by using this tool. By analyzing such data, you can easily find new opportunities to improve your own marketing strategies and gain more traffic to your website.
With GrowthBar you can make blog posts using Ai in minutes and help you write SEO-optimized content using blog outlines, generate content paragraphs.
GrowthBar key features
Google Analytics Integration – View detailed information about your visitors.
Page Speed Insight – Get insights into your web pages’ loading times.
Keyword Competitiveness – Compare the competitiveness of your keywords with others.
Search Volume Trends – Monitor the trends of your keywords over time.
Keyword rank tracking using simple dashboard reporting
Competitor analysis to see your competitors’ website organic traffic, paid traffic, and domain authority. You can also track their backlink profile.
GrowthBar Pricing Plans
You save up to 39% when you subscribe to an annual plan, with the standard, pro and Agency plans starting from $29 to $129 per month.
Will all plans you get unlimited Ai blog-generated ideas and Ai Meta descriptions. There is however a limit to Ai content outlines and paragraph generations for your blog posts.
8. WooRank
WooRank is a powerful tool that lets you quickly analyze your website from an SEO standpoint. It creates a report that contains information about your site’s current ranking and provides recommendations on how well it’s optimized for search engines.
Woorank is one of the best website optimization software and agency sales software. It gives you some great insight to understand how your website visitors use your site so you can make improvements and monitor the effectiveness of your digital marketing activities.
Woorank Key features
Website Optimization Report – This report shows where your website stands in terms of SEO. The report includes a variety of metrics including Page Authority, Domain Authority, Backlinks, Citation Flow, Social Media Influence, and much more.
SEO Scorecard – This section allows you to compare your website against your competitors. It will provide you with a score based on several factors like social media influence, link building, and many more.
Backlink Analysis – This feature analyzes your backlinks and tells you which ones are most important. It also helps you identify potential issues with your links.
Social Media Monitoring – This feature enables you to keep tabs on what people are saying about your brand online. It also helps you stay abreast of news related to your business.
Content Marketing Planner – This feature helps you create a content strategy for your business. It also helps you come up with content ideas and plan out your content calendar.
Content Creation Tool – This feature helps you build quality content for your website. It comes with a library of pre-made content templates as well as a drag & drop editor.
Additionally, WooRank can be used as a project management tool to streamline your content creation process and ensure timely delivery.
Woorank Pricing Plans
This is when you are billed monthly.
The Pro plan starts at $79/month. It includes Content Marketing Planner, Social Media Monitoring, and Backlink Analysis.
The premium plan starts at $2199/month. It includes all features of the Pro plan plus the ability to add additional websites to the account.
You get 4 months free when you opt for an annual plan.
Try Woorank
9. BuzzStream
BuzzStream is software designed to help you get more traffic from search engines like Google and Bing by making it easier than ever before manage relationships with other websites (aka influencers). BuzzStream also integrates with various social media platforms to help you manage your outreach and engagement efforts.
The program also allows users create link building campaigns that target specific keywords or phrases; this feature lets them measure how well their efforts are paying off by analyzing metrics such as domain authority (DA) score.”
Buzzstream Key Features
Influencer Management – Manage your relationships with influential bloggers, journalists, and other webmasters. You can view who they are, track their activity, and even send them messages.
Link Building – Create automated outreach campaigns that reach out to influencers and ask them to share your content. You can set up rules to determine whether or not they should be included in your campaign.
Buzzstream Pricing Plans
Buzzstream pricing plans start at $99 per month.
Try Buzzstream
10. Moz Pro
Moz Pro is one of the most popular tools used by SEO professionals today. Moz Pro is an all-in-one SEO toolset. It’s ideal for marketers who need to research competitors, monitor rankings, track keyword opportunities, audit technical issues and more.
Moz Pro is another SEO tool that offers a lot of great features. It helps users perform keyword research, track ranking performance, monitor backlinks and more.
Additionally, it can be used to analyze competitors’ strategies as well as identify potential problems with a site’s usability or design issues that may be affecting its ranking performance in search engines like Google.
Mozpro Key Features
Keyword Research – Use the keyword planner to find new keywords and estimate their competition levels.
Competitor Analysis – Find out where your competitors rank for a particular keyword.
Backlink Checker – See if any of your sites have been linked to by other sites.
Site Audit – Analyze your site’s speed, security, mobile friendliness and much more.
Mopro Pricing Plans
The standard plan goes for $99/monthwhen you pay yearly for when you are new to SEO or just need the basics, this plan is a great way to get started.
Their most popular plan The Medium plan $179 includes ample limits plus full access to keyword research tools. Most people start here.
The large plan goes for $299/month and is the ideal plan (and best value) for businesses and agencies that are serious about search engine optimization.
The premium plan goes for $599/month and is most popular for large SEO-focused agencies and in-house marketing teams.
11. Linkody
Linkody allows you to keep a close eye on your backlinks. You can easily discover links you’ve gained or lost, track new link-building opportunities, spy on your competitors’ links and better understand the link activity around your website overall.
Linkody helps you identify backlink opportunities by analyzing the links of your competitors’ websites. It also lets you track all the backlinks pointing at your site and receive notifications when a competitor obtains a new link.
Linkody Key features
Track Backlinks – Easily see which domains are linking to your site.
Monitor Competitors – View the links that your competitors are gaining or losing.
Spy On Your Competition – Spy on your competitors’ backlinks so you know what they’re doing.
Analytics – Track the number of incoming links, how long each domain has existed, and more.
Linkody Key Pricing
Linkody Pricing Plans start from $14.90 for tracking 2 domains, 500 monitored backlinks and 1 user up to 159.90/month for the Agency plan. With the Agency plan you can monitor 100 domains, and monitor and track 40, 000 backlinks with a team of 10 people.
12. Screaming Frog SEO Spider
Screaming Frog is one of the best-known website crawlers, and it’s especially good at helping marketers review and improve technical SEO elements.
Screaming Frog SEO Spider provides a detailed breakdown of your website’s performance and makes it easy to find broken links or missing metadata and images.
13. Remove’em
Remove’em helps you cut through the clutter of low-quality links by identifying unnatural backlinks that may be harming your site’s rankings (and thus need to be removed). It also gives you the ability to reach out to quality websites with a request to remove bad links pointing to your domain.
14. Keyword Hero
Keyword Hero is an SEO tool that integrates with Google Analytics. It makes it easier for SEO experts and marketers to get more keyword insights from their website traffic data. Additionally, this tool offers a wide range of features that are helpful for improving your website’s SEO ranking. These features include:
Google Suggest Integration- the Google Suggest Integration feature shows you what keywords users are searching when they type in your brand name or product name. This is useful if you want to rank higher for specific keywords related to your industry or niche.
Google Semantic Search- This feature automatically detects and adds suggested keywords to your page content based on Google’s semantic search system. This helps improve your content’s relevance to specific keywords which results in better rankings and more traffic from search engines like Google and Bing.
15. SpyFu
SpyFu is an all-in-one SEO tool that helps you find high-value keywords and lets you see what your competitors are ranking for. It also allows users to track their competitors’ paid ads and helps them determine how much they’re spending each month.
It’s great if you’re trying to find out what keywords are working well for other businesses in your industry – or even just get inspiration from what they’re doing with their content marketing strategy!
16. Seomator
Seomater is one of the best free SEO tools available today. It offers a variety of features that help users conduct keyword research and analyze their competition. Some notable features include:
Keyword Research Tool: This feature allows users to easily find relevant keywords based on their search query or URL. Seomater will generate a list of up to 200 results (with estimated traffic estimates) for each keyword.
17. ContentKing
One of the first things you’ll want to look at is your website’s performance. ContentKing gives you a birds-eye view of how your site is performing in terms of SEO, and sends alerts when there are issues. This helps keep your SEO on track at all times. ContentKing also supports the monitoring and optimization of video content, ensuring that all types of media on your site are performing well.
ContentKing is an incredible tool that helps with real-time website monitoring and analytics, which are crucial for any website owner who wants their site to rank well on Google.
It allows you to track changes on your site 24/7 and will alert you if there are any issues such as broken links or missing page titles which might cause problems with search engine rankings. You’ll also get information about all your competitors’ websites including their keywords and backlink profiles so that you can stay ahead of them in terms of SEO efforts!
18. Google Trends
Google has its own set of SEO tools like Google Analytics and Google Search Console, but Google Trends is an offshoot that lets you quickly compare search volume for different keywords, see what topics are trending and find new keywords to optimize for.
19. Seolyzer
Seolyzer is another all-in-one SEO suite that includes full SEO audits, broken link checker, rank tracker and more. You can use it for free with basic functionality or upgrade to one of the premium plans starting at $29 per month.
20. SEOquake
SEOquake is another popular Chrome extension. It also includes basic on-page analysis, but it’s more focused on helping you analyze search engine results pages (SERPs). You can see the rank, domain authority and Alexa rank for each domain on a SERP, which helps you identify your competitors’ strengths and weaknesses.
SEOquake will provide you with these metrics:
Domain info (domain age, TLD, WhoIs data)
Alexa rank
Traffic stats (visitors and pageviews)
Internal & external links on the page
21. Seobility
Seobility is a versatile tool that performs advanced functionality like competitor analysis and backlink checks. It’s well-suited for small businesses because it gives you a limited number of free analyses per month before requiring payment.
Seobility is a powerful tool that can be used to track rankings and organic traffic across different devices, locations and search engines. You can set up multiple projects — one for each website you have — and then run reports on each project whenever you want to see how things are trending over time.
22. BROWSEO
BROWSEO is a simple SEO tool that allows you to see a webpage as a search engine sees it. There’s no need to create an account or login. You can simply enter the URL and view the text-only version of the page, with HTML elements removed. The program even removes ads, sidebars, and other distracting elements so you can focus on the content of the page.
23. Bing Webmaster
Microsoft’s Bing Webmaster Tool is one of the best free SEO tools available today. It helps you understand how Bing sees your website pages and ensures that Bing can crawl your website properly. You can draft your content in Google Docs and easily integrate it with Bing Webmaster for seamless publishing and management. While Bing is not as popular as Google, it still has a significant market share in the US, UK and even China.
In Summary: The Best SEO and Content Marketing Tools
There are many SEO tools out there. For casual use, you can use one of the popular all-in-one tools such as Moz or SEMrush. These tools provide a pretty complete set of features that can be helpful for most users. But if you want more granular control over some aspects of your SEO strategy, you can also opt to pick from several specialized apps.
Here are some of the best tools for different kinds of tasks:
Keyword research: Ahrefs, Google Keyword Planner, Keywords Everywhere
Competitive research: Ahrefs, SEMrush
On-page optimization: SurferSEO, Clearscope
Technical optimization: Screaming Frog
Link building: Ahrefs, SEMrush
In conclusion, the tools listed above are among the best SEO tools available in 2022. You can use these mentioned SEO tools to boost your SEO strategy, whether you would like to start using basic SEO techniques or perform more advanced SEO on your site.
These SEO tools are made to be easy to use even for beginners in the online marketing industry. In addition, some of them come with a free trial for you to try out. We hope that these best SEO tools provided a good insight into the next year and beyond!
