We’ve all struggled with social media management. Maybe your team wants to use multiple posts in a row without getting spammy with hashtags and Instagram images.
Maybe you want to track actionable analytics like top posts and mentions, but don’t have time to spend hours on tracking each post individually. Perhaps you want to manage multiple accounts across social media platforms while still getting your work done which is not easy.
If you’re running a business on Instagram and Facebook, you know it can be very time consuming.
Every day there’s new statuses popping up and new users entering your feed. You’ll need some way to manage all this data and have a good time while doing it — not to mention helping your brand reach more people in the process.
In this article we have compiled a list of the best free social media management tools to help you run your social media campaigns on a budget. Free tools like Linktree can maximize your online presence without financial investment, making them essential resources for social media management.
It is important to select tools that can effectively integrate with multiple social media channels, catering to the diverse needs of users, whether they’re solopreneurs or agencies overseeing numerous accounts.
Here is the best free social media management software you should use.
Crowdfire
CoSchedule
AgoraPulse
Hootsuite
Buffer
PromoRepublic
Tailwind
What to Look for in a Social Media Management Tool
When selecting a social media management tool, there are several key factors to consider. First and foremost, the tool should support the social media platforms you use, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. It should also offer features such as scheduling posts, responding to comments, and collaborating with team members.
Another important consideration is the tool’s analytics capabilities. A good social media management tool should provide detailed insights into your social media performance, including engagement rates, follower growth, and content performance. This information can help you refine your social media strategy and make data-driven decisions.
Additionally, the tool should be user-friendly and easy to navigate, even for those who are new to social media management. It should also offer a free plan or trial period, allowing you to test the tool before committing to a paid plan.
Finally, consider the tool’s scalability and flexibility. As your social media presence grows, you’ll want a tool that can adapt to your changing needs. Look for a tool that offers customizable plans, additional features, and integrations with other apps and services.
Essential Features of Free Social Media Management Tools
While free social media management tools may not offer all the features of paid plans, they should still provide a solid foundation for managing your social media presence. Here are some essential features to look for in a free social media management tool:
Support for multiple social media platforms: The tool should support at least two or three social media platforms, including Facebook, Twitter, and Instagram.
Scheduling posts: The tool should allow you to schedule posts in advance, saving you time and ensuring consistency.
Responding to comments: The tool should enable you to respond to comments and messages from a single dashboard.
Basic analytics: The tool should provide basic analytics, such as engagement rates and follower growth, to help you understand your social media performance.
Collaboration tools: The tool should offer collaboration tools, such as team member access and task assignment, to help you work with others.
Integration with other apps: The tool should integrate with other apps and services, such as Google Analytics and Zapier, to help you streamline your workflow.
How to Choose the Right Social Media Management Tool
Choosing the right social media management tool can be overwhelming, especially with so many options available. Here are some steps to help you make the right choice:
Define your goals: Determine what you want to achieve with your social media presence, such as increasing engagement or driving website traffic.
Assess your needs: Consider the social media platforms you use, the size of your team, and the features you need.
Research options: Look for social media management tools that meet your needs and offer a free plan or trial period.
Test the tool: Try out the tool to see if it’s user-friendly and meets your needs.
Read reviews: Check out reviews from other users to get a sense of the tool’s strengths and weaknesses.
Compare features: Compare the features of different tools to determine which one offers the best value.
Consider scalability: Think about how your social media presence may grow in the future and choose a tool that can adapt to your changing needs.
By following these steps, you can choose a social media management tool that helps you achieve your goals and streamline your workflow.
What is the Best Free Social Media Management Tools?
1. Crowdfire
Crowdfire is an all-in-one free social media management tool that offer content curation and distribution. It also integrates with other social platforms like LinkedIn, Instagram, Twitter and Facebook. Crowdfire allows you to manage multiple social media accounts and schedule up to 10 posts per social profile.
It allows its users to share news, posts, and other types of media and drive customer engagement across all social profiles. With Crowdfire you can curate content, publish, schedule content in bulk and measure content performance with its analytics.
Crowdfire supports managing multiple social accounts across different platforms.
Crowdfire Key Free Features
Crowdfire’s free plan features include:
Unlimited article and image curation. You can easily create and publish your own content, as long as it meets quality standards.
Advanced analytics. Crowdfire gives you access to one day advance analytics data on the free plan which can be more beneficial than getting just basic analytics.
Chrome extension allows to you to share articles with your followers directly from your browser without having to open Crowdfire or a social profile to create and publish a post.
Crowdfire Pricing
Apart from their free plan, Crowdfire has three paid versions to choose from.
Plus at $9.99 per month which offers connection for you up to five accounts, with 100 scheduled posts per account, 90 days of advanced analytics data, and more.
Premium at $49.99 per month which offers you connection for up to 10 accounts, bulk scheduling, calendar view, up to 15 RSS feeds, the ability to track and reply to mentions, analysis of two competitors per account, and so on.
VIP at $99.99 per month which offers you connection for up to 25 accounts, 800 scheduled posts per account, up to two team members per profile, priority support, and more.
2. CoSchedule
CoSchedule is a full-service free social media management calendar tool that makes it easy to schedule posts across multiple platforms (Facebook, Twitter, LinkedIn and Instagram). As one of the social media management apps, CoSchedule helps streamline workflows by automating tasks and scheduling posts.
You can also use CoSchedule to schedule blog articles in advance using its Content Scheduler feature.
CoSchedule isn’t just a great social media scheduling tool, it also offers great marketing content management. This social media calendar software works for you if you prefer scheduling content for social media networks, email campaigns, and blogs through a single marketing platform.
CoSchedule Key Free Features
Some cool features of the forever free Marketing Calendar are:
Messages and campaigns allow you to schedule a single post across multiple social networks or schedule series of messages to post across different social networks over time.
Offers best time scheduling to publish your posts when your audience is available and and ready to engage with your content.
Your evergreen content is automatically reshared according to the publishing schedule you have set.
Historical social messages imports of the last 60 days of messages or up to 100 past messages so that you can measure or reschedule them as soon as you register a CoSchedule account.
CoSchedule Pricing
This software isn’t free, but it’s still very affordable at only $3.66 per month per user for 100 users. It offers some great plans with unlimited course creation except for the basic plan which offers 50 courses.
3. AgoraPulse
AgoraPulse is a fully featured social media management program with an extremely easy to use and intuitive interface. The social media tool offers social media management tools for Facebook, Instagram, Pinterest and Twitter, specifically designed for the social media manager.
It has considerable power yet has a clear user-interface with useful help tools documents, tutorials, and a free certification. Their knowledge resources offer you a great start to learning how you can turn this platform’s features into beneficial marketing results for your brand.
The app gives you real-time access to your social channels as well as analytics for each network (Facebook, Instagram and Twitter). AgoraPulse also provides event scheduling features so you can plan out when events will be taking place on each platform.
The free version of the platform allows you to manage 3 social profiles, by 1 team member. and like other free social media management tools a maximum of 10 scheduled posts at a time. The inbox is also available except for twitter.
AgoraPulse Key Free Features
Unified Social media Inbox lets you easily manage your incoming messages, comments and reviews in one place.
Intuitive publishing gives you a place to plan, collaborate, and schedule content for all your social channels.
Social Listening lets you discover trends and insights about what your fans are saying about your brand—and your competitors.
Insightful analytics enables you to create beautiful and actionable reports that reveal what’s working and what isn’t. A month worth of reports.
A google analytics integration allows you to measure your social media ROI by seeing how many visitors lead to a sale.
AgoraPulse Pricing
This software isn’t free, but it’s still very affordable at only $3.66 per month per user for 100 users. It offers some great plans with unlimited course creation except for the basic plan which offers 50 courses.
Try AgoraPulse for Free
4. Hootsuite
Hootsuite is one of the best social media management tools with a reliable free plan. It is known for its simplicity and ease of use. HootSuite is a web-based application that makes it easier to connect with people online.
You can share links, photos, videos, blog posts, and other types of content from any device. You can even add location information to your posts.
Hootsuite integrates with Google Business Profile for enhanced visibility and engagement.
With Hootsuite, you can track your followers and unfollow those who don’t engage with your content. This way, you’ll only receive relevant updates from the people who matter most to you.
With Hootsuite, there are no limits to the number of accounts you can manage. You can also view your activity across multiple networks simultaneously.
Hootsuite Key Free Features
Hootsuite’s straightforward free plan includes:
Content customization. You can publish posts simultaneously across the most popular social media platforms but customize them for each one.
Streams and boards. You can use boards for each of your feeds to monitor activities on your social networks or to find new content, conversations, or trends.
Promoted posts. Use the Boost feature to reach more people on Facebook, LinkedIn, and Instagram.
It has fewer features than some other tools but it works well enough to be useful. In comparison to most other tools, it offers paid advertising on social media. If promoted post ads are part of your strategy, then this is the best free option for promoting them.
Hootsuite Pricing
This software isn’t free, but it’s still very affordable at only $3.66 per month per user for 100 users. It offers some great plans with unlimited course creation except for the basic plan which offers 50 courses.
Try Hootsuite for Free
5. Buffer
Buffer is a free social media management tool that allows you to schedule content and publishing in advance, and manage the posts after they go live. Buffer is an excellent choice for enhancing social media marketing campaigns, especially for small businesses, because it offers a lot of features without requiring any upfront investment.
With Buffer’s free social media management tool, you can manage up to 3 social media profiles. Buffer supports the major social media networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest. It also allows you to schedule up to 10 posts per social media channel.
Buffer gives you an easy to use interface which you can get used easily and start connecting your social channels an an instant.
Buffer Key Free Features
Buffer’s free plan includes:
Post scheduling allows to add the next content in your queue to automatically publish on the best day and time your audience is online.
With shuffle queue you can shuffle your posts so that they’re published in a random order and add variety to your feeds. This is especially useful if you create social media content in batches on the same topic.
Google Analytics Campaign tracking allows you to see how much traffic your social media posts are driving to your website so you can adjust your content marketing strategy to benefit your brand.
Start Page allows you to create short landing pages to tell people about your business,. This way you can direct your audience to your website and content outside of social media.
Buffer Pricing
This software isn’t free, but it’s still very affordable at only $3.66 per month per user for 100 users. It offers some great plans with unlimited course creation except for the basic plan which offers 50 courses.
Try Buffer for Free
6. PromoRepublic
PromoRepublic is a social media management tool that helps brands manage their social content. It offers features that assist social media managers in managing their content, with both a free plan and a paid plan for businesses that want more features.
Its key feature is its ability to automate social media posting. This means that it can schedule posts to go live at specific times and dates.
You can also choose from a variety of pre-made templates that you can edit or customize. You can even add images and videos to your posts.
With PromoRepublic, you can track your social media activity using Google Analytics. You can see how many people have viewed your post, where they came from, and if there were any errors while viewing your content.
PromoRepublic Key Free Features
The key differentiators for PromoRepublic are its design focus. It feels like a merger between Canva and a social media management tool.
With PromoRepublic, you can create and schedule beautiful posts from within the app.
It lets you schedule and post content to all the major social networks at once, including Instagram and Pinterest.
PromoRepublic suggests an appropriate posting schedule for each of the social media platforms you use, but you can easily adjust these. You schedule your posts across a central calendar.
You get access to 100,000 posts covering a wide range of topics, including business, marketing, technology, health, lifestyle, parenting, pets, travel, sports, entertainment They’re usually designed by professionals, so they look good.
With PromoRepublic’s full graphic editor, you can easily create custom images for your posts.
PromoRepublic Pricing
This software isn’t free, but it’s still very affordable at only $3.66 per month per user for 100 users. It offers some great plans with unlimited course creation except for the basic plan which offers 50 courses.
Try PromoRepublic for Free
7. Tailwind
Tailwind is a social media monitoring tool that helps businesses monitor their Facebook pages and Instagram accounts from one dashboard. The tool also offers free plans that allow users to explore its capabilities, including creating custom dashboards for tracking keywords, managing influencers, and more.
If you use lots of images and video content on your social channels, Tailwind will be a great tool for you. It also comes in handy for people who are not using any social media platform besides Facebook, Twitter, Instagram, etc.
Since you can create multiple post type designs from one template, it saves a lot of development hours.
Tailwind Key Free Features
Some great features of the free version of Tailwind include:
Support for photos and videos. Stop users from scrolling down by using eye-catchy images and/or short, attention-grabbing clips.
Create posts. You can upload images and Tailwind Create automatically designs professional-quality posts using your logo, font, and color scheme.
Uploading multiple files at once Instead of manually uploading each post into the scheduler one at a time, use bulk upload functionality to save lots of time.
Tailwind Pricing
Beside their free plan Tailwind has paid options available and are as follows:
The Pro plan ($19.99 per month) allows you up to 100 posts every month, 200 post designs, advanced analytics, and more.
The Advanced plan ($49.99 per month) allows you up to two accounts each for Pinterest, Instagram, and Facebook, up to 1,000 posts per month, unlimited post designs, two users, and the list goes on.
The Max plan ($99.99 per month) allows you up to three accounts per social network, unlimited posts, and up to five users.
Try Tailwind for Free
There are dozens of great free social media management tools available today. Some are better suited for small businesses while others are designed for large enterprises.
Others focus on specific platforms like Facebook, Twitter, Instagram, LinkedIn, etc., while still others offer a full suite of features including scheduling, analytics, reporting, and more.
The problem is that it can be difficult to know what tool is best for you. There are many factors to consider such as cost, ease of use, number of integrations, customer support, and more.
