Digital marketing software helps you to do many things such as managing social media profiles, creating email campaigns, tracking performance metrics, and much more.
There are several types of digital marketing software out there, including CRM systems, CMS systems, analytics tools, and others.
In this article, we will discuss what digital marketing software actually is and why it is important for businesses. We will also list some of the best digital marketing tools and software options available today.
Introduction to Digital Marketing
Digital marketing is a crucial aspect of any business’s marketing strategy. It involves using digital channels such as search engines, social media, email, and websites to promote products or services.
In today’s digital age, having a robust digital marketing strategy is essential for businesses to reach their target audience and achieve their marketing goals.
By leveraging the power of digital marketing tools, businesses can create effective campaigns that drive engagement, increase brand awareness, and boost sales.
Definition of Digital Marketing
Digital marketing is the promotion of products or services using digital channels such as search engines, social media, email, and websites.
It encompasses a wide range of activities, including SEO, content marketing, social media marketing, email marketing, and more. Digital marketing tools play a vital role in executing these strategies, helping businesses to reach and engage with their target audience more effectively.
Importance of Digital Marketing
Digital marketing is important for businesses because it allows them to reach a large audience, increase brand awareness, and drive website traffic and sales. Unlike traditional marketing methods, digital marketing provides businesses with valuable data and insights to measure the effectiveness of their marketing efforts.
This data-driven approach enables businesses to make informed decisions, optimize their campaigns, and achieve better results. In a competitive market, having a strong digital marketing presence is essential for staying ahead and connecting with customers.
The Different Types of Digital Marketing Software
There are many different types of software available for digital marketers. You can use one or multiple tools depending on what you want to achieve. Here we explain the most popular ones.
Now, there are obviously tools that span several different categories, i.e. software for updating content for SEO purposes. And, there are also niche software products that go deep into some of these categories. Marketing teams typically use tools across the following 15 categories.
This is simply a general overview of the different types of marketing software teams typically employ.
Marketing automation software
SEO software
Video conferencing solution
Email marketing software
Content marketing platforms
Analytics and data visualization tools
Content management software
Website optimization tools
Visual editing and design tools
Social listening software
Event marketing solution
Business intelligence software
Project management tool
Ad Retargeting tools
Here is the best digital marketing software:
SEMrush
Ahrefs
SERanking
Clearscope
Sprout Social
Buffer
Loomly
SEO (Search Engine Optimization) Software
Studies show that over half of all website traffic comes from search queries. With so many competitors vying for attention online, any company can benefit from increasing its search presence. Even though SEO might seem overwhelming at first, there are lots of online marketing tools available.
In addition to these tools, Google Analytics and Google Search Console are essential for tracking website activity and analyzing traffic patterns. Google Analytics helps determine which campaigns and strategies are effective, while Google Search Console provides insights into how websites rank in search results and tracks impressions and clicks for different keywords.
These SEO software tools can help you with identifying new ways to improve your site’s visibility and optimize your current efforts.
Here are the best SEO software to use to improve on your SEO efforts and get positive results:
1. SEMrush
SEMrush is one of the most popular tools used by digital marketers today. This powerful SEO tool helps you find the best keywords to target, discover new opportunities, analyze competitors and much more.
The free version offers a lot of features, including keyword research, competitor analysis, and even PPC suggestions for Google Ads. You can use it to quickly identify what type of content works well for your niche, how many people are searching for certain topics, and where those searches originate from.
This can be a great digital marketing tool for you to use which can help you know where you rank and give you suggestions on how you can improve your rankings on search.
SEMrush Pricing
SEMrush offer a free forever plan, which allows you to run digital marketing campaigns for SEO, social media, PPC, and content marketing. Their paid plans start from $199.95/month giving you access to more advanced features.
2. Ahrefs
Ahrefs is the gold-standard when it comes to brainstorm keyword ideas and opportunities to improve rankings. Its site explorer allows you to see what keywords are driving traffic to any URL, while also estimating how many visitors each one gets. This information helps you understand where your competitors are getting traffic from and how well your current content is performing.
Additionally, Ahrefs’ backlink profile analyzer gives you insight into the quality of your backlinks and the sites linking to yours. It also identifies the most popular content on your domain and suggests ways to optimize it for better performance.
Ahrefs estimates how many visits each page receives. With this data, you can determine whether your content is relevant and useful.
With Ahrefs Keywords Tool, you can discover which keywords bring in the most traffic.
Ahrefs Pricing
Ahrefs pricing starts from $99/ month
Try Ahrefs
3. SERanking
SERanking is an easy-to-use SEO tool that lets you create custom reports based on your own data. The platform has a clean interface and provides a simple way to track your progress as you work towards improving your ranking.
It also includes a built-in analytics dashboard that shows you how your pages perform compared to others in your industry. SERanking also offers a variety of other features such as link building recommendations and social media monitoring.
SERanking Pricing
Try SERanking
4. Clearscope
Clearscope is a free keyword research tool that allows you to see what people are searching for related to your topic. You can use it to find out what terms people are typing into Google, Bing, Yahoo, etc., and whether those searches are bringing up relevant information.
You can enter one or multiple topics, and it will show you the most popular queries associated with each topic. You can even export the data to Excel.
The best part is that it gives you the option to add your own custom keywords, which makes it easy to keep track of the terms you want to rank for. This SEO Software is useful when it comes to writing content because like SEMrush it provides you with keyword suggestions as you edit your content so you can write better content that ranks.
Clearscope Pricing
Social media marketing tools are software solutions designed to make it easy to manage multiple accounts in a single place. These tools include everything from scheduling tools to analytics packages to customer relationship management systems. These tools also assist in mapping and optimizing the customer journey, ensuring that every interaction with the brand is engaging and effective. Some even offer features such as email automation, lead generation, and CRM integration.
Social media marketing software tools provide a centralized dashboard where marketers can monitor and respond to conversations about their brand across multiple channels.
Some of the best social media marketing tools include:
Sprout Social
Buffer
Loomly
Audiense
Sprout Social is an easy tool to use to build social media profiles. You can easily create engaging content and share posts across multiple platforms.
Sprout Social is one of those tools that makes it easy to manage multiple accounts across Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, Tumblr, and WordPress. This tool allows marketers to monitor, engage, and interact with customers on social media platforms.
The tool provides complete control over every aspect of your social strategy including posting, scheduling, monitoring, reporting, and analytics. With Sprout Social, you can publish content, respond to comments, and track performance metrics like likes, shares, retweets, and conversions.
With Sprout Social, you can track your performance and measure social media return on investment (ROI).
Try Sprout Social
6. Buffer: Social Media Management Tool
Buffer is a powerful Social Media Management Platform for managing all your social media accounts from one place.
Buffer offers a complete social media management tool that makes it easy to manage multiple accounts across Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Google+ and YouTube. You can even use it to track how well each post performs across those channels.
Plus, you get access to powerful tools like Smart Scheduling, Social Inbox, Analytics, and Custom Audiences. All of this helps you make smarter decisions about what to post, where, and when.
With Buffer, you get a fully integrated social media management system that lets you easily plan, create, and publish your social media messages.
You can start with just one account and add others over time. Or, you can dive into everything at once. Either way, you’ll get a comprehensive view of all your social media activity—and the ability to see how each individual post performed across every channel.
Buffer Pricing
Try Buffer
7. Loomly
Loomly is a brand success platform designed specifically for small teams who want to manage their social media accounts together. This includes teams like those working for startups, freelancers, and even larger companies with multiple departments. Loomly makes it easy to schedule posts, track performance, and plan out digital marketing campaigns across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
The app itself is very simple to use, making it perfect for people who are just getting into social media marketing. You don’t need to know how to code or design; you simply enter your team name and password, and Loomly does the rest.
Once you’re logged in, you’ll see a calendar view where you can add events and set up specific tasks for each member of your team. You can also choose to assign one person to handle each task, or let everyone do everything themselves.
You can easily drag and drop images, videos, and text directly onto the calendar to post to your different platforms. Once posted, you can monitor the progress of each campaign via a dashboard.
In addition to posting, you can also send messages to followers, comment on others’ posts, and follow hashtags. All of these actions are tracked within the dashboard. If you’d rather keep things organized yourself, you can import contacts from Gmail, Outlook, or Facebook.
You can collaborate with other people on projects, too. All you need to do is invite them via email or Facebook Messenger. Once they’re added, you’ll be able to view each other’s work and comment on it.
The best part is that there’s no limit to the number of collaborators you can have. So, even if you’re working alone, you can still make sure everyone knows what you’ve been up to.
Loomly Pricing
Try Loomly
8. Audiense
Social listening tools like Audiense help companies better understand their customers through real-time social media data. These platforms allow brands to track conversations about their products and services across multiple channels.
With Audience you can monitor mentions of brand names, hashtags, influencers, competitors, and even keywords. This information helps companies identify potential issues, such as product recalls, customer complaints, or negative reviews.
Audiense insights provide marketers with a deeper understanding of their target audience. By analyzing social media posts, comments, and likes, these tools help companies determine what people like, dislike, and want.
Marketers can use this knowledge to develop campaigns and messaging strategies. For example, they might find out that people love talking about food, travel, and fashion. Based on this insight, they could design a campaign around those topics.
Audiense’s focus is mainly on Twitter, which makes it perfect for B2B brands who want to prospect and B2C companies who want to learn more about their target audience
Audiense Pricing
This software offers a free plan limited to twitter marketing and audience insights. Their paid plans start from $39/month when you opt to pay annually.
Try Audiense
Email has been proven to be one of the best ways to market products and services online. Therefore, they represent a staple of internet marketer’s tools for both large and small business alike.
From list building and email campaign improvement to creating great deals, these tools can help you get the most from your data and put some good amounts of your time into autopilot.
Here are some of the best email marketing marketing tools you can include in your digital marketing software stack to improve your digital marketing campaigns:
Hubspot
SendGrid
9. HubSpot
HubSpot, a company well known both for its CRM and for its inbound marketing software, has in its range of inbound sales and marketing tools an email marketing product called HubSpot Email Marketing.
This tool allows marketers to send emails directly from within HubSpot CRM, facilitating the automation of email marketing campaigns and giving them access to all the same features that are found in HubSpot CRM, including lead management, sales automation, and customer relationship management. With HubSpot you can build your email list using their free opt in forms by offering users free resources or simply asking them to subscribe to your mailing list.
The tool comes with a Free plan which includes up to 2, 000 email sends per month, contact lists, a Drag & Drop email builder, and ready made templates so you can start sending emails immediately.
One of the most interesting things about HubSpot Email Marketing is how it integrates with other HubSpot products. For example, you can import contacts into HubSpot CRM, add leads to a campaign, and even sync your social media accounts into one place.
Another great thing about HubSpot Email Marketing is that it’s incredibly simple to use. All you do is pick out your template, customize it with images and text, and hit send. It has high deliverability and comes with other free HubSpot tools to aid you with your sales and digital marketing including a free CMS for your website, landing pages and blog.
HubSpot Pricing
HubSpot offers some email marketing tools for free but if you want to upgrade to a paid version you can opt for the Marketing Hub starter plan for $18/month when billed annually.
10. SendGrid
SendGrid is an all inclusive email marketing tool that allows marketing professionals to send emails without having to worry about spam filters or deliverability issues. You can use it to send transactional emails like password resets, confirmation messages, and newsletters.
The best thing about it is that you don’t need any knowledge of HTML. All you do is add some text, images, and maybe a link. You don’t need any programming skills to use the tool. It has a variety of design choices available through visual, drag-and drop editing, code or a combination of both.
Advanced delivery and performance metrics are also available through SendGrid, helping marketers understand which messages are working and what they need to improve.
You can set up autoresponders, track opens and clicks, segment recipients based on interests, and much more.
If you’re looking for a simple way to send emails, SendGrid is perfect for you.
SendGrid Pricing
This email marketing software comes with a free option, but if you need more advanced features you can upgrade to their Essential plan for only $19.95 per month.
Try SendGrid
Content Creation and Management
Content creation and management are critical components of digital marketing. It involves creating and managing content across various digital channels to engage with the target audience. High-quality content is the backbone of any successful digital marketing strategy, as it helps to attract, inform, and retain customers. By using digital marketing tools, businesses can streamline their content creation process, ensuring consistency and effectiveness in their messaging.
Website and Social Media Graphics
Website and social media graphics are essential for creating a visually appealing online presence. They can be used to promote products or services, increase brand awareness, and drive website traffic and sales. There are various digital marketing tools available to create and manage website and social media graphics, including Canva, Adobe Creative Cloud, and Hootsuite. These tools offer a range of features that make it easy to design professional-quality graphics, schedule posts, and analyze performance, helping businesses to maintain a cohesive and engaging online presence.
What is Digital Marketing Software?
The definition of digital marketing software is a piece of software that allows you to manage all your online marketing activities in one place.
Digital marketing software helps you to reach out to targeted audience easily. You can use it to track the performance of your campaign and analyze data. It allows you to manage multiple accounts simultaneously and provides you with detailed reports. It can be used to create websites, build landing pages, send emails, track conversions, analyze data, and serve as a marketing automation tool to streamline various tasks.
You can use it to automate tasks, or you can just use it to make sure everything is running smoothly.
The best part about these tools is that they provide real-time data analysis and insights into your customers’ behavior. You can use this information to make changes to your strategy and adjust your marketing plan accordingly.
With the right tools at your fingertips, you can streamline and automate a ton of marketing tasks. Any combination of the tools listed above can serve as the basis for a strong digital marketing stack. But don’t be shy about testing different combinations and seeing what works best for your business and budget – it’s important to understand how each tool fits into your overall strategy.
Once you’ve sorted out your digital marketing software stack, you can move forward confidently knowing you’re armed with the right tools to execute your digital marketing strategies and track your progress. You can even use these same tools to measure your social media performance and see where you could improve.
Frequently Asked Questions (FAQ)
What is the best software for digital marketing?
The best software for digital marketing depends on your specific needs and goals. Some popular options include SEMrush for SEO, HubSpot for email marketing and CRM, and Sprout Social for social media management.
Which system is best for digital marketing?
The best system for digital marketing is one that integrates multiple tools to cover various aspects of your strategy. Systems like HubSpot and Salesforce offer comprehensive solutions that include CRM, email marketing, and analytics.
What is digital marketing software?
Digital marketing software is a tool or suite of tools designed to help businesses plan, execute, and analyze their digital marketing strategies. These tools can include SEO software, social media management tools, email marketing platforms, and more.
What are the top 5 digital marketing platforms?
The top 5 digital marketing platforms often cited by marketers include Google Ads, HubSpot, SEMrush, Ahrefs, and Mailchimp. Each platform offers unique features to support different aspects of a digital marketing strategy.
How can digital marketing software improve my marketing efforts?
Digital marketing software can streamline and automate many marketing tasks, provide valuable insights into customer behavior, and help optimize campaigns across multiple channels. This leads to more efficient marketing efforts and better results.
