Want to update your SEO strategy? Check out these eye-opening latest SEO Stats! These are some things you need to know if you want to get better results from your website.
In 2022, I saw a website grow from launch to reach over 1000 clicks a month from google within the first 4 months of launch. This was without external link building. So it still goes to show that SEO is still an unbeatable source of traffic.
The changing reality of the SEO Landscape is equally fascinating and intimidating because there are always new changes to search patterns, search engine algorithms, and more.
As marketers, we know staying atop Google Algorithm updates & SEO best practices is key to positioning our digital content and increasing traffic, but algorithm changes and updates tend to come with no warning at all.
In this article, I have outlined some important SEO trends and facts that can help you when creating a winning SEO strategy for your website
What are the Top SEO Statistics to know?
- Google processes more than 8.5 billion searches every day.
- YouTube the second largest search engine processes 3 billion searches a month.
- About 5.7% of pages rank in the top 10 search results rank within the first year.
- More than 90% of content does not get google search traffic.
- About 50% of searches are four words or longer.
- About 19% of search clicks go to the first search result after a featured snippet.
- Of all search clicks 33% go to the first organic result in the search results.
- According to databox about 70% of marketers say SEO is more effective than PPC.
- About 61% of marketers say growing SEO and organic presence is their top inbound marketing priority for their websites.
- More than 50% of product searches start on Amazon.
1. According to Statista, Google has over 91% of the search engine market.
Google owns about 91.9% of all searches compared to other search engines like yahoo or Bing. To compete and win with search engine optimization and the Google search engine, you must follow their SEO guidelines. This does not mean in any way to ignore Bing and yahoo, you should also look at their webmaster guidelines to rank high on them.
Though Google has the most market share of all search engines, it is important to note that Bing and Baidu are growing rapidly, and the gap between them and Google is narrowing. Yahoo on the other hand is losing ground quickly.
2. In 2022 Google has already received 943 billion searches.
Search engines like Google handle billions of searches per day. Google processes more than 8.5 billion searches every day. This is contributed to by consumers doing 70% of their shopping research online and learning about your company and brand on their terms. If you are ranking well in search engines customers find information on your site and therefore regard you as an authority for their specific search.
3. The top five organic results account for 67.6% of all the clicks.
When people search on google they will click on the first three organic results before scrolling down to see more. In this day of changing search volumes and trends, your goal should be to land in the top three organic results in your SEO strategy. Chances are if you don't rank in the top three, you're missing out on a lot of traffic.
Source: Advanced Web Metrics
4. Google's search algorithm uses more than 200 ranking factors to rank websites.
There are many ways to improve your rankings on Google, but there isn't just one way to rank well. A good backlink profile will help your site gain visibility and increase its chances of ranking well as well as the websites you are linking to.
It is important to note that Google's search algorithm is constantly changing and evolving. It is important to write quality content optimized for keywords you want to rank for to make it easier to reach the first page of google.
5. About 16-20% of all annual Google search results have never been searched before.
New keywords and search patterns are always popping up. This is shown by the 16-20% of google searches coming from new searches. New websites stand a much better chance of ranking for new searches and growing their traffic. Make it a standard to target these new keyword searches.
6. Close to 50% of marketers say organic search yields the highest ROI.
According to a recent study by Search Engine Journal, nearly half of marketers say that organic search yields the highest return on investment compared to other channels. This goes to show that organic SEO is still the most important part of an online marketing strategy.
New keywords and search patterns are always popping up. This is shown by the 16-20% of google searches coming from new searches. New websites stand a much better chance of ranking for new searches and growing their traffic. Make it a standard to target these new keyword searches.
7. SEO can reduce your customer acquisition cost by about 87% compared to digital advertising
When you compare the costs of acquiring new customers to traditional marketing channels like print ads, TV commercials, radio spots, etc., it becomes clear why SEO is one of the most effective ways to generate leads and grow your business. In fact, according to Terakeet, SEO can cut the cost of customer acquisition (CAC) by up to 87.4%.
The reason is simple: because of its low-cost barrier, SEO makes getting new clients significantly less expensive than other media. For example, let’s say you want to acquire 10 new customers for $1,000 each. If you spend $10,000 on paid advertising, you’ll end up spending $100 per lead. However, if you use SEO, you’ll pay just $50 per lead. You could even save money by targeting people who are already interested in what you sell.
8. SEO is more effective than PPC according to 70% of marketers.
With more than half of marketers saying that SEO is more effective than paid advertising, it would be negligent to not find that SEO is a longterm investment. PPC allows for quick bursts of traffic, but SEO prooves to provide steady growth in traffic and consistency.
When you look at the investment needed to ensure you get results from PPC it makes sense to opt for SEO as your primary marketing strategy.
9. The average page-1 article on Google contains 1,447 words.
To rank well on Search engine result pages(SERPs), you need long-form content because it dominates. Thin content on the other hand is less like to rank high on google. When you are writing content, always make sure you go in-depth. When you write quality content your audience will trust you and keep coming back for more.
10. More than 50% of searches are four words or longer.
People usually don't want to type one word into Google. They're searching for phrases or asking Google questions. So when you are writing content, try to include Longtail keywords to give you an edge over other sites.
To rank remember that search engines don't always recognize abbreviations, so when you research and create content, include them on your list of keywords. This is because people sometimes type in abbreviations and not entire phrases.
11. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.
With long tail keywords, you get more value because they are specific to a search. When users are searching google they are expecting the most accurate results to appear on search results. You have a higher chance of ranking for long-tail keywords than short-tail keywords.
Get the best out of Your SEO Strategy
Thanks for reading this list of SEO statistics. If you're looking for some inspiration, check out our guides section for other content related to SEO where we keep you up to date on what's happening in the world of SEO.
Here is are some reasons why other businesses are spending on search engine optimization;
- To increase brand awareness.
- To generate leads/conversions.
- The third is to improve the overall quality of their site.
The most common metrics used to measure the success of a campaign include:
- Organic traffic.
- Click-through rates.
- Conversions.
- Cost per acquisition.
- Return on investment.
What are you doing next to business a strong SEO strategy for your business? Ask yourself this question and start crafting a winning SEO strategy today. You can use these SEO and content marketing tools to help you archive positive results.
