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If you don't already have one, you might want to build an email list now. The reason behind this is because you can gather leads, subscribers and feedback from your readers easily using email. This will help you in creating more content for your blog which means that people are actually reading your content.
The average office worker receives an average of 121 emails per day. That means you have to be very selective about who you send messages to. This is where having an email list comes in handy. Having a mailing is the foundation for your email marketing campaigns, without one you wont have an audience to run your campaigns to.
You can build an email list by using email service tools such as MailChimp or Constant Contact. These services allow you to create custom landing pages that collect information from visitors. Once they sign up, you can then send them regular updates via email.
In this article we outline 8 reasons you should build an email list for your blog.
What Is an Email List?
An email list is a collection of email subscribers built through an email sign up form on your website. This mailing list is used to send out emails with offers, educational content and company updates your or email newsletters your audience is interested in.
It works in this way, an individual submits an email address with an intention or an opt-in to receive email communication from you. Then, because they have given you permission to contact them, you use their email address to keep them engaged with useful content.
8 Reasons you should Build an Email List
The old popular saying, "success comes to those who work harder," is completely true. But another similar saying that's just as true is this: "An army without a commander is ineffective." In the same vein, as a business owner failing to build an email list can prevent you from getting the business and return on investment that you want.
Here are some other strong reasons why building an email list is so important:
- Your messages go directly to your Customers
- Get Visitors to Return
- Email Is Personal
- Big Companies Love Mailing Lists
- You Own Your Mailing List
- Your email subscribers are likely to share your content
- You'll Make More Money
- Email Builds Trust
Let's have a closer look into each of these 8 reasons to build an email list.
1. Your messages go directly to your Customers
The main reason why you should consider building an email list is that it is one of the best ways to get in touch with your customers.
To date, there are over 4.2 billion email users around the world in 2022. That's more than half of the planet and by 2023, that number will reach 5.59 billion.
When you build an email list, you'll be able to send out messages directly to your customers, which means they will see it much faster than if you try to reach them through social media or other advertising channels.
This can be powerful because it gives you the chance to keep them up-to-date with what's going on at your business and what they can expect in the future.
When you send an email, your message goes directly to your customers' inbox. It is however possible for your customer to miss your email due to the nature of social media. But when they have opted in to your list, your email goes to their inbox.
This is exactly why email lists are important. They are also much more effective at getting your message in front of your audiences than other digital marketing channels like social media.
2. You get returning visitors to your site
One of the biggest reasons why people love having an email list is that it allows them to see who has already visited their site in the past and what they like or dislike about it.
This information can be helpful in determining how effective your website is and how well it can convert visitors into customers. It also helps companies understand their audience better so that they can get more customers through social media marketing and other advertising methods.
According to a study more than 70% of people leaving your website never return. If you are familiar with Google analytics, just have a look at your account to see the percentage of new vs returning visitors. The number will be really low.
An email list gives you an opportunity to not miss out on the chance of turning a casual visitor into a loyal fan of your site.
When people receive an email from you, they are more likely to return to your website. You can invite them back with another great post, a well-written announcement or special offer.
3. Email Communication Is Personal
Many companies don't want their customers using social media sites like Facebook or Twitter because they feel like these sites aren't as personal as email can be.
Email is a personal communication. It's not about sending the same message to everyone in your list. Instead, email is all about making sure that you write specific, personalized messages to each person on your list.
Most people want to build relationships with their readers, so they can be more effective in their marketing efforts. When they send an email out, it's because they want that person to engage with them and open the email. If you are building a blog and not sending emails, then you are leaving out one of the most effective ways of connecting with your audience.
Consumers love it when you send them an email that calls them by name and shows interest in them. That's why you email sign up form should have the users' name input to ensure you create a personal feel to your email campaigns.
Personalization helps your email marketing campaigns to grow in engagement and closing sales. Don't lose revenue by ignoring personalization.
Of course, you can personalize your messages to your email list with email marketing services like HubSpot, GetResponse and ACTIVE Campaign. This is why choosing email marketing software is of huge importance in your email marketing strategy.
We have compiled a list of the best email marketing software to help you make a great software choice for your brand.
4. Big Companies Love Email Lists
Many businesses spend a lot of time and money developing their email marketing programs, but they don't always get it right. If you're not thinking about how you can make your emails more effective, even the biggest companies won't be interested in using them.
If you have a blog (or even if you don't) then you should be building an email list for your blog. Why? Because every time someone signs up for your list, they will receive notifications about new posts on your blog, as well as tips and tricks related to content marketing and blogging.
This means that every time someone signs up for your list, it will be like getting a piece of content for free!
The majority of businesses have an email list in some form or another, which means you can take advantage of this huge opportunity when it comes to building your own email list. The size of the companies' email lists varies from brand to brand but there are some commonalities that help determine who might be a good fit for your list:
A large number of subscribers - If you want people to pick up your emails, they need to see them as something they might want to read right away (or at least see in the future). The more subscribers on your list, the better!
A high engagement rate - This means how often people open or click into your emails compared with those of other brands in the same industry space.
5. You Own Your Mailing List
The most important thing is that you own your audience — people who are on your list want to hear from you and trust you enough to buy from you again. If someone else owns that audience, they can use it however they want — and they might not even provide value (or worse, cost) for their customers!
Building an email list is the best way to keep in contact with your readers. You can use it to send out newsletters or promotions, but also to send them information that's relevant and useful.
Build an Email List for your Blog Now
If you have never had an email list, then you may wonder, "Why build an email list?" and "Do people need to know anything more than the fact that I have a blog and run a business?" The answer is yes to both.
Many bloggers don't think of their blogs as businesses but instead as hobbies. When there's no profit motive or gainful results, they don't go far in building their business with it.
But just because something doesn't make money doesn't mean it still doesn't serve a useful purpose or create value for an audience (especially your target market). An important reason for the creation of an email list is because it makes you visible to those who are interested in what you have to say — and even helps keep them coming back for more!
Here is a guide on how you can build a mailing list from scratch.
