As a business owner, staying ahead of the game and continuously finding new ways to grow your business is crucial. Customer acquisition tools are essential in achieving this goal by providing you with the necessary strategies and resources.
These tools aid in building your brand’s online presence, expanding your customer base, and converting visitors into loyal customers. By utilizing these tools effectively, you can increase sales and reach your target audience more efficiently.
To assist you in finding the best customer acquisition tools available for use in 2024, we have curated a list of the top 21+ options for your customer acquisition.
This comprehensive collection includes a wide range of tools that cater to various aspects of customer acquisition, such as social media marketing, email outreach, content creation, SEO optimization, and more. Each tool has also been evaluated in terms of its pros and cons, pricing details, and ratings to ensure that you can make an informed decision based on your specific business needs.
What is Customer Acquisition?
Customer acquisition refers to the process of gaining new customers or clients for a business. It involves various strategies and techniques aimed at attracting and converting prospects into paying customers.
Understanding Customer Acquisition Channels
Customer acquisition channels are the avenues through which businesses reach and engage with potential customers. These channels can include:
- Search Engine Optimization (SEO): SEO involves optimizing your website and content to rank higher in search engine results, thereby increasing visibility and attracting organic traffic.
- Email Marketing: Email marketing involves sending targeted emails to prospects and customers to nurture relationships, promote products or services, and drive sales.
- Content Marketing: Content marketing focuses on creating valuable, relevant content to attract and engage a target audience. This can include blog posts, videos, infographics, and more.
- Social Media Marketing: Social media marketing involves leveraging social media platforms to connect with and engage potential customers. It can include posting content, running ads, and interacting with followers.
- Paid Advertising: Paid advertising involves paying for ad placements on various platforms, such as search engines, social media platforms, and websites, to reach a wider audience and drive traffic to your website.
What are The Best Customer Acquisition Tools?
1. HubSpot
HubSpot’s Marketing Hub offers a range of powerful features that allow businesses to effectively capture and nurture leads. With the ability to build web pages, create forms, and run ads, businesses can easily capture the attention of their target audience.
The platform also simplifies the process of building relationships with leads through email marketing. With drag-and-drop email creation tools, businesses can quickly and easily craft personalized emails to follow up with their fresh leads.
A feature in HubSpot’s Marketing Hub to look forward to is its ability to automate kickback and marketing emails. This allows businesses to streamline their email marketing efforts and efficiently communicate with their leads.
By automating these emails, businesses can save time and resources while still maintaining a personalized touch in their communication.
Another key feature is the ability to create personalized ads on social networks or professional landing pages. This enables businesses to reach their target audience where they are most active and engage them with conversion features like popup forms, chatbots, and meeting prompts. Leveraging these features, businesses can increase conversions and drive more meaningful interactions with website visitors.
Pricing: Starts from $45 for their CRM Suite with a free HubSpot CRM, and starter plans for Marketing Hub, Sales Hub, CMS Hub, and Operations Hub.
2. All In One SEO (AIOSEO)
A comprehensive SEO plugin for WordPress that helps optimize your website for search engines, improve rankings, and attract organic traffic.
The best customer acquisition tool in the SEO category is AIOSEO. It is a powerful SEO plugin with over 3 million active installs. Many smart bloggers use AIOSEO to boost their search engine rankings and drive qualified traffic to their blogs. The plugin has many powerful features and modules that help you configure your SEO settings effectively.
Examples of these features include:
- Cornerstone Content setting is a useful tool for building topic clusters and improving your topical authority and semantic SEO strategy.
- A choice to effectively showcase Google’s E-A-T in your WordPress website.
- This Google Search Console integration allows you to track keyword rankings and view important SEO metrics easily.
- SEO Revisions enable you to monitor and assess the impact of any changes you make to your website on its SEO. Additionally, you can track Google updates on a timeline to understand how they affect your site.
- The Advanced Robots.txt Generator allows for easy generation and customization of the robots.txt file to improve crawling and indexing.
- The TruSEO Highlighter simplifies the identification of on-page SEO issues and provides recommendations for resolving them.
- This no-code schema generator allows users to create and display any schema markup on their website.
- This tool assists in redirect management and reducing 404 errors, facilitating search engine crawling and indexing of your website.
- Link Assistant is a powerful tool that automates the process of building internal links between pages on your website. It also provides an audit of outbound links.
- The SEO preview provides a comprehensive overview of search and social snippets, as well as general SEO information to help improve optimization efforts.
- IndexNow is a tool used for quick indexing on search engines that support the IndexNow protocol, such as Bing and Yandex.
- A sitemap generator can automatically generate various types of sitemaps to ensure that all search engines are notified of any updates on your website.
AIOSEO offers a wide range of features to improve your SEO efforts, including local SEO, on-page SEO, and technical SEO. Additionally, AIOSEO has a specific module designed for WooCommerce SEO for online stores.
One benefit of using AIOSEO is its ability to drive organic traffic to your site, resulting in lower customer acquisition costs (CAC) and providing measurable value to your marketing efforts.
To learn how to install AIOSEO, please refer to our comprehensive installation guide. Pricing for the software begins at $49.60, with a free plan option also available.
3. Unbounce
Unbounce is a powerful marketing platform that utilizes AI and machine learning to assist users in creating effective marketing campaigns. One of its standout features is the ability to create optimized page sections that align with a user’s ideal landing page strategy.
This allows for increased conversion opportunities and the efficient growth of one’s customer base. With Unbounce, users can also leverage Copy Insights, a feature designed to help create landing page copies that align with their messaging and attract the right audience. This ensures that the content on the landing pages resonates with visitors, leading to higher conversion rates.
Additionally, Unbounce provides access to a wealth of data-backed landing page templates. These templates have been tested and proven to be effective, giving users a head start in creating high-converting landing pages without having to spend time on extensive trial and error.
By utilizing these templates, users can maximize their conversions and achieve their marketing goals more efficiently. Overall, Unbounce offers an array of valuable features that leverage AI and machine learning technology to help businesses optimize their marketing efforts and ultimately drive growth.
4. Buffer
Buffer has established itself as one of the top social media post planners in the market. With its ability to plan and schedule posts for an entire week or even a month, it saves businesses valuable time and effort. No longer do users have to manually publish posts every day, as Buffer automates the process, ensuring consistent engagement with followers.
But Buffer doesn’t just stop at scheduling posts. It also offers insightful analytics on how each post performs on different social media platforms. Businesses can track their engagement levels, monitor incoming comments from interested buyers, and gain a deeper understanding of their target audience’s preferences.
Moreover, Buffer keeps evolving by introducing new features that cater to the needs of businesses. One such recent addition is the landing page developer functionality. This feature allows users to create landing pages for their marketing campaigns directly within Buffer, eliminating the need for separate tools or platforms. By offering this holistic marketing platform, Buffer aims to provide a comprehensive solution for businesses’ social media and promotional activities.
Buffer stands out as a reliable and effective tool for managing social media presence. Its advanced planning capabilities, analytical insights, and continual development make it an indispensable asset for businesses looking to enhance their online engagement and overall marketing strategies.
5. Outgrow
Outgrow markets itself as a platform for building interactive content for businesses, offering multiple functionalities to create interactive quizzes and polls. This is a powerful tool for businesses as it allows them to engage with their target audience in a more interactive and personalized way.
By creating quizzes and polls, businesses can capture leads and gain valuable insights about their customers’ preferences and interests. This information can then be used to tailor marketing strategies and product offerings, ultimately leading to higher sales.
Additionally, Outgrow offers other useful features such as assessments, product recommendations, and chatbot integration. Assessments help businesses gather data about their customers’ needs or knowledge on a particular topic, allowing them to provide more targeted solutions or personalized recommendations.
With the product recommendation feature, eCommerce stores can suggest relevant products to their customers based on their preferences or previous buying behavior. The chatbot integration further enhances customer engagement by providing instant assistance or answering common queries in real time.
Outgrow’s key features enable businesses to develop better acquisition strategies by offering engaging interactive content and capturing leads effectively. By understanding their target audience better through quizzes, polls, assessments, and chatbots, businesses can optimize their marketing efforts and achieve higher sales conversions.
6. Hunter
Hunter is a fantastic tool for anyone looking to connect with their target audience quickly and efficiently. With this email hunting software, you can find the email addresses of your prospects in seconds, saving valuable time and effort. Whether you’re searching for leads for marketing purposes or trying to reach out to potential customers for sales, Hunter has got you covered.
One of the great features of Hunter is its access to a wide range of sources from where it gathers email addresses. This ensures that you have access to a diverse pool of prospects so that you can tailor your outreach efforts accordingly. Moreover, the detailed search filters offered by Hunter enable you to narrow down your search and find the best sources for your specific needs.
If you’re looking for a specific person’s email address, Hunter makes it incredibly easy. Simply type in their name in the search bar, and Hunter will provide you with the relevant contact information. This feature is highly useful when reaching out to potential partners or clients as it allows you to establish direct communication with them.
7. WPForms
WP Forms is a reliable customer acquisition tool for WordPress that allows you to gather leads from your website. It is used by over 6 million professionals, proving its effectiveness.
WPForms is a contact form plugin that allows you to capture visitor information seamlessly. It can be easily installed and deployed with its user-friendly drag-and-drop builder functionality. Additionally, it offers over 1300 templates to assist you in getting started quicker.
You can create various types of online forms, including contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and more. It only requires a few clicks to do so.
The plugin seamlessly integrates with popular marketing and payment platforms such as Stripe, PayPal, Square, and Authorize.net. With these integrations, you can effortlessly build payment forms in under 5 minutes, simplifying the process of acquiring customers.
If customer acquisition is a priority for you, it may be beneficial to install WPForms on your WordPress site as soon as possible.
The pricing for this service is free, with paid plans starting at $49.50 per year.
8. OptinMonster
OptinMonster is a WordPress plugin that is highly recommended for its effectiveness in improving conversion rates. It is often included in lists of the best customer acquisition tools as it integrates well with WordPress sites. With OptinMonster, you can naturally generate leads and expand your subscriber and customer base.
OptinMonster offers a range of customization options to enhance signups, decrease cart abandonment, boost sales, expand your email list, and more. OptinMonster is an ideal tool for crafting specialized offers that convert visitors into customers. For instance, you can display popups based on a customer’s cart items, the blog post they’re reading, and various other factors.
Additionally, OptinMonster provides a user-friendly drag-and-drop builder for the effortless creation of visually appealing popups that can assist in the growth of your business.
OptinMonster is considered one of the top WordPress plugins for acquiring customers through your website.
The pricing begins at $9 per month, with annual billing.
9. MonsterInsights
MonsterInsights is a popular WordPress Google Analytics plugin. It has over 3 million users who appreciate its user-friendly interface. The plugin provides valuable insights into visitor interactions with your website. This data can help improve your customer acquisition rate.
Tracking the origin of site visitors and analyzing their behavior can provide valuable insights into visitor preferences and guide optimization efforts for maximum conversions.
MonsterInsights provides users with the full functionality of Google Analytics but with a more user-friendly interface. This ensures that all the necessary data for a successful website is easily accessible in the WordPress dashboard.
If you use WooCommerce or Easy Digital Downloads to sell on your website, MonsterInsights also provides enhanced eCommerce tracking features to optimize your site for better conversion rates.
Pricing begins at $99.50 per year.
10. ProProfs Chat
ProProfs Chat is an exceptional chat tool for businesses seeking to make a lasting impression on their website visitors. With its ability to instantly grab attention and initiate conversations, this software enables sales and support staff to connect with potential customers in real-time.
By engaging visitors during their browsing experience, businesses can effectively address any concerns or questions they may have, leading to increased customer satisfaction and conversion rates.
One standout feature of ProProfs Chat is its chatbot functionality, which alleviates the pressure on operators by automatically responding to frequently asked questions.
This frees up valuable time for operators to focus on more complex issues and provide personalized assistance when needed.
The automation aspect of this software not only enhances efficiency but also ensures that no customer query goes unanswered, creating a seamless customer experience.
In addition to the chatbot capability, ProProfs Chat offers two other beneficial functionalities: announcements and routing.
Announcements allow businesses to deliver important updates or promotions directly through the chat interface, ensuring that visitors are informed about any relevant offers or changes.
Routing helps guide prospects toward becoming customers by directing them to the most appropriate operator based on their queries or needs. These features work together to streamline the sales process and ultimately increase the likelihood of converting leads into loyal customers.
11. SeedProd
SeedProd is a widely recognized landing page plugin for WordPress and is utilized by a substantial number of professionals. Landing pages are effective for acquiring customers as they facilitate a concentrated and tailored experience for visitors interested in your offering.
SeedProd is a user-friendly platform for creating landing pages. It offers a range of handy features like drag-and-drop functionality, attractive templates, and pre-designed sections for headers and calls to action. These elements make building landing pages simple, regardless of your technical abilities or coding knowledge.
SeedProd is versatile and popular. It allows you to create various types of landing pages to attract more customers. You can make sales pages, opt-in pages, webinar pages, newsletter sign-ups, and more. With many customization options available, you can create landing pages that are unique and eye-catching.
The integration of AIOSEO/SeedProd makes it easier than ever to optimize your landing page for search.
Pricing starts at $39.50.
12. Thrive Architect
Thrive Architect is a WordPress page builder plugin that is highly recommended for its customer acquisition capabilities. Similar to SeedProd, it offers a wide range of features and allows users to effortlessly create landing pages for their websites.
Thrive Architect offers over 320 pre-designed landing page templates that are optimized for lead generation and conversions. Its intuitive visual editor and drag-and-drop builder allow for easy customization to meet your specific needs.
Thrive Architect includes various built-in elements that can enhance conversion rates. These elements include countdown timers, testimonials, call-to-action buttons, and opt-in forms.
The pricing for Thrive Architect begins at $99/year if purchased separately. Alternatively, you have the option to purchase it as part of a bundle with other Thrive plugins for $299/year.
13. Thrive Leads
Thrive is a customer acquisition tool developed by Thrive Themes. It is considered one of the top WordPress lead generation plugins for expanding your email list and customer base.
Thrive Leads offers various features such as opt-in forms, including 2-step opt-ins, lightbox forms, and slide-in forms, making it effortless to capture leads on your website.
Thrive Leads is designed with conversion rate optimization (CRO) in mind and offers powerful features such as lead groups for segmenting your list based on specific criteria. Additionally, it includes A/B testing tools, dynamic text replacement for personalization, and other useful functionalities.
For those looking to increase the growth of their email list, Thrive Leads is the recommended WordPress lead generation plugin.
If you’re searching for a customer acquisition tool that is effective in the email marketing channel, Thrive Leads is a recommended option.
The pricing for the service starts at $99 per year. Additionally, we offer the option to purchase the complete ThriveSuite, which includes a bundle of 5 plugins, for $299 per year.
14. PushEngage
PushEngage is a reliable push notification software that can be highly beneficial for your WordPress. By utilizing web push notifications, you have the opportunity to engage visitors and potentially convert them into customers.
PushEngage is a tool that sends popup notifications directly from your website. It is a simple and quick setup and you can schedule notifications.
This automation helps notify users about new blog posts or product announcements. You can also send reminders for abandoned carts, price drop alerts, custom messages, and more.
One of the advantages of using a plugin like PushEngage is the ability to communicate with website visitors who haven’t subscribed to your email list. Along with other benefits, this makes it a valuable customer acquisition tool for businesses to consider.
Paid plans for this service begin at $9 per month.
15. TrustPulse
Trustpulse is a WordPress plugin that ranks well as a customer acquisition tool. It is a FOMO and social proof plugin that displays notifications on your website while visitors browse.
The notifications show user engagement, purchases, popular products, and signups. The purpose is to build trust with visitors and create a sense of urgency, ultimately encouraging them to take action.
TrustPulse can be easily set up on your website without requiring any technical knowledge. The plugin will automatically track user activity and use this data to generate customized popups. You can personalize the notification text and select the data you wish to display to visitors.
TrustPulse offers the option to create and display action messages, in addition to on-site notifications. These messages prompt visitors to engage in specific actions, such as subscribing to your popup or reading a particular blog post.
These messages request site visitors to take certain actions, such as clicking on your popup to subscribe, reading a specific blog post, and additional actions as indicated.
Trustpulse is a WordPress plugin that can assist in increasing visitor numbers through the use of social proof, leading to improved conversion rates and the expansion of your customer base.
Pricing: Paid plans start at $5/month.
16. RafflePress
RafflePress is a highly effective WordPress giveaway plugin that can help you grow your email list, increase website traffic, and gain more social media followers. Additionally, it can be a valuable tool for acquiring new customers.
RafflePress simplifies the creation of viral contests and giveaways. Its drag-and-drop giveaway builder makes the process easy. It also has a landing page builder, which drives traffic to your contests.
To enter, users just need to click a button and follow instructions. The plugin includes fraud protection to ensure fairness. Another benefit is the landing page builder, which makes driving traffic easy. Once set up, users simply click a button to enter their giveaway. The plugin also has built-in fraud protection for fair contests.
RafflePress makes it easy to create viral contests and giveaways. Its drag-and-drop giveaway builder simplifies the process. Additionally, RafflePress has a landing page builder, which aids in driving traffic to your contests.
To enter the giveaway, users just need to click a button and follow the instructions. The plugin also includes fraud protection, ensuring fairness in your contests.
Pricing: Starts from $39.50/year.
17. Thrive Ovation
Thrive Ovation is a testimonial management plugin that can be used to leverage social proof and attract customers. Testimonials are a proven form of social proof that can help convince potential customers that your product is the best choice. This makes the plugin one of the most effective customer acquisition tools for WordPress.
Thrive Ovation enables users to convert WordPress and social media comments into testimonials and create landing pages for collecting customer testimonials. Additionally, the plugin offers the option to create dedicated landing pages specifically designed to gather testimonials from satisfied customers.
One notable feature of Thrive Ovation is that it captures the name and photo of the individual who left the comment. Additionally, since it is part of the same family as Thrive Architect and Thrive Leads, the plugin is likely to provide reliable results.
Thrive Ovation is priced at $49/year and an even better deal can be obtained by purchasing the entire Thrive Suite, which includes FunnelKit (formerly WooFunnels). FunnelKit is a robust sales funnel builder that offers features such as high-converting checkout pages, abandoned cart recovery, one-click upsells, and other automation functionalities designed to boost sales.
18. FunnelKit
FunnelKit simplifies the process of building funnels by providing customizable templates and reusable workflows to quickly launch marketing funnels and automation.
FunnelKit offers a built-in split testing function to enhance conversions by optimizing campaigns for maximum impact. It allows easy A/B testing of funnel elements such as campaign copy, headlines, CTAs, and more.
FunnelKit is a highly recommended WordPress plugin for brands looking to enhance their customer acquisition through optimized sales funnels and marketing automation.
Pricing: Paid plans start at $99.50 per year.
19. Referral Candy
Referral Candy is a software plugin that assists in the management of referral programs on your website.
The plugin allows for the establishment of a rewards system for customers who recommend their acquaintances. Essentially, it serves as a customer acquisition tool that empowers you to transform your devoted customers into your sales and marketing force.
Referral Candy is considered to be one of the most effective customer acquisition tools for reducing your CAC.
ReferralCandy allows you to utilize word-of-mouth marketing (WOMM). Research indicates that consumers referred by acquaintances have a 4X higher chance of becoming customers. That is why Referral Candy should be considered as one of the customer acquisition tools in your arsenal.
ReferralCandy offers a way for existing customers to contribute to your customer acquisition efforts, enhancing your credibility and increasing sales, all at a reasonable cost.
The pricing for the paid plans begins at $47 per year.
20. LiveChat
LiveChat is a customer support platform that allows users to easily integrate a chat feature on their website, enabling them to engage in real-time conversations with visitors and provide immediate assistance and information.
LiveChat has powerful features that help convert visitors into customers by assisting them in completing their purchases before they abandon their shopping carts. This makes the platform an effective tool for customer acquisition, sales growth, and fostering customer loyalty.
LiveChat integrates smoothly with popular digital marketing tools and CRMs, as well as automation tools like Zapier, allowing you to connect with thousands of other apps. This functionality enables you to utilize LiveChat for lead generation, adding leads to your email list and ultimately converting them into paying customers.
The pricing starts at a minimum of $20 per month.
21. Constant Contact
Constant Contact is a well-known email service provider that has expanded into a comprehensive digital marketing platform, offering website building and product marketing capabilities.
Constant Contact is a tool that can help businesses grow their email list, nurture leads, and convert them into customers.
It allows you to segment your email list for a more personalized approach and create automated email sequences to establish stronger connections with your audience. These sequences are an effective method of converting potential customers into paying clients.
Segmenting your email list allows for more personalized communication and the creation of automated email sequences can help strengthen connections with your mailing list. These sequences can effectively convert leads into customers.
Due to its advanced segmentation capabilities, contact lists can be organized into more manageable segments, facilitating upselling, cross-selling, or educating customers based on their specific needs.
Pricing: Paid plans start at $20/month.
22. Drip
The primary customer acquisition channel that Drip focuses on is email marketing. Drip is a comprehensive platform that allows you to create signup forms to increase your email list. Additionally, Drip offers the option to include SMS as part of your marketing strategy, providing more opportunities to convert potential customers.
Drip is a feature-rich platform that offers ease of use. Its library of pre-built templates allows you fast create automated email series quickly. Additionally, you can utilize the platform for tasks such as sending welcome emails, guiding leads through the sales funnel, and upselling or cross-selling existing customers.
Drip offers the necessary tools for creating effective email marketing campaigns that attract new leads and increase customer acquisition rates. It also provides insights to minimize marketing expenses and ensure a positive customer experience, which is important for reducing customer turnover.
Pricing: Paid plans start at $19/month.
In Summary: The Best Customer Acquisition Tools
Customer acquisition is a crucial aspect of any business growth strategy. Without new customers, it can be difficult for a business to expand and thrive. That’s why having the right tools in place to acquire and retain customers is essential. In this article, our experts have compiled a list of the best customer acquisition tools that can aid businesses in reaching their growth goals.
One such tool is SEO content. By optimizing website content with relevant keywords and creating high-quality, valuable content, businesses can improve their search engine rankings and attract more organic traffic.
Another tool mentioned is the strategic use of ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel) in SEO. This approach helps businesses guide potential customers through each stage of the sales funnel, providing them with the right information at the right time.
